John Isom Email & Phone Number

San Jose, Ca, Us

San Jose, Ca, Us

As part of the core product marketing team, I supported the launch of new product capabilities across the Sage Intacct business unit. We are responsible for establishing go-to-market plans, producing compelling messaging and competitive positioning, articulating the value of our solutions to targeted buyers through marketing collateral and campaigns, and enabling our direct and partner sellers through training and creation of sales tools.• Managed the launch cycle for Sage Intacct's quarterly product releases• Oversaw the launch of new Lease Accounting product module to enable product differentiation and increase add-on rates• Created and rolled out new messaging across the customer success organization to increase alignment and improve customer retention• Continued serving as the company-wide Highspot solution owner; managed one direct report to assist with platform administration• Kick-started and managed monthly PMM newsletter program to highlight new product features and content to enhance sales adoption

San Jose, Ca, Us

• Served as the company-wide solution owner for our internal sales enablement platform (Highspot), overseeing a complex direct and partner ecosystem of over 3,500 users• Drove Highspot adoption to +50% YoY active user growth and +70% recurring usage, resulting in a 20% increase in average win rate over opportunities without Highspot involvement• Built and managed a content architecture, rollout process, governance plan, and organizational strategy to optimize content usage and accelerate sales cycles• Led numerous cross-functional teams to map out Highspot platform and content strategy, helping bridge the gap between marketing and sales to optimize prospect management

Palo Alto, California, Us

Fast becoming the default for corporate travel and expenses, TripActions (now Navan) is the leading cloud-based T&E platform that combines industry-leading technology with best-in-class travel agency service.• Created and scaled proposal team and process from scratch, more than doubling our win rate and contributing to over $250M in revenue• Implemented RFP tool (Loopio) and rolled out across Sales and CS, built out content library of 1,200+ entries• Spearheaded evaluation and rollout of Learning Management System (WorkRamp) across Sales and CS• Partnered with Product Marketing on Content Management System (Highspot) buildout and maintenance• Drove rollout and enablement of Whistic across the field to automate security request processes• Content creation for Sales - templates, decks, training guides, LMS modules, etc.

Santa Clara, California, Us

Druva delivers data protection and management for the cloud era, and unifies protection, governance and intelligence across critical enterprise data sources. As Druva's sole Proposal Manager, I built out and scaled the proposal process across the entire company, and later expanded the scope of my role into sales enablement. Proposal Manager accomplishments include:• Ran opportunity qualification, kickoff calls, response, editing/copywriting, and production of over 200 proposals across commercial, mid-market, and enterprise segments• Became sales' "go-to" resource for all requests, from RFPs/RFIs and security questionnaires to vendor registration forms and supplier documentation • Built out proposal templates across multiple product lines• Evaluated and rolled out RFP automation tool (Loopio) to automate response process, increasing response efficiency by more than 50%• Provided cross-functional project management support for all responsesSales enablement accomplishments include:• Maintained our content management system (Seismic)• Developed learning paths within our learning management system (MindTickle)• Content creation for both internal sales education and customer-facing documentation• Helped build out "Success Studio" interview series with account teams on recent wins to share best practices with the field• Provided logistical support with New Hire Training courses and SKO events

Austin, Texas, Us

As a Proposal Manager in the Oracle Marketing Cloud group, I facilitated the proposal creation process through project management, technical content creation, and production for all Marketing Cloud RFxs. Our team interfaces with sales, solutions engineers, legal, and other deal specialists to produce timely and high-quality proposals for Oracle's prospective and existing customers.

Austin, Texas, Us

The Oracle Customer Experience (CX) Suite includes targeted marketing automation, social media, sales optimization, e-commerce, and any customer touchpoint in the buying and selling process. As an inside Sales Representative and CX Specialist for Oracle Direct, I was responsible for helping Fortune 500 businesses optimize all aspects of their customers'​ experience by working with them to find solutions that fit their needs. I worked on the up-market side of the Life Sciences territory (biotech, pharmaceuticals, and medical devices), and was responsible for all steps of the deal management process from prospecting to closure. Some of my accounts included McKesson, Novartis, Stryker, and Thermo Fisher Scientific._______________________________________________________________________________Oracle Direct Sales Academy Class of 2013:Prior to my role as a CX sales representative, I underwent 10 weeks of intensive sales training that gave me a strong framework of understanding in Oracle product knowledge and multiple sales methodologies, including Sandler, Challenger, and Spin Selling.

The Association of Integrated Marketing is a USC organization dedicated to the study and practice of integrated marketing communications. I worked in a branch of AIM that provided consulting to start-up companies, often founded by USC alumni and operating in the Los Angeles area. I worked with Free Bike Project, a start-up service which rents bikes out to USC students for the semester, and are then donated afterward overseas to a child in need. In a team of five, I helped devise marketing strategies for FBP to increase visibility and build brand positioning, with the goal of expansion to other college campuses.Our team: • Drafted a social media agenda to increase FBP's digital presence • Worked with other campus organizations to achieve suitable and enduring partnerships • Planned logistics for an end-of-semester bike event to promote awarenessCheck them out at: http://www.freebikeproject.com/

Us

Conducted company research on various firms being targeted for potential public relations business. My objective was to find out where companies were getting their press, and to make sure Big Picture PR stayed one step ahead. In the course of my research, I analyzed the PR landscape and assessed the quality of current marketing approaches, and compiled my research and relevant information to help improve our business.

Los Angeles, Ca, Us

Helped launch new 'Music' segment for Platforum, a debate and discussion show on Trojan Vision Television. • As a producer, I chose topics, recruited guests, created graphics, wrote scripts, and promoted the show through traditional and social media outlets. • As a crew member, I operated cameras, sound boards, tape operations, graphics, and otherwise helped ensure a smooth and successful live broadcast of the show.

Responsible for bringing the news to the USC campus. Reported on various breaking issues occurring on and off campus. Compiled story ideas, conducted interviews, and engaged in thorough research and revision in order to produce front page news articles.

Product Marketing Core

Bachelor'S Degree, Communication And Journalism; Double Minor In Marketing & Business Administration