● Lead the rebranding of the company’s digital products, starting from designing a new Logo and brandguidelines, websites and web applications, and mobile applications for Android and IOS devices.● I coordinated the engineering team to successfully implement the design for the website, web andmobile application● Delivered UX design deliverables (information architecture, affinity maps, user research report,competitor analysis) based on users' and stakeholders' needs and requirements.

● Lead the design of the company's e-commerce website, which led to a 30% increase in lead generation and conversion rate and a 50% reduction in bounce rate.● Lead the design of the company's E-commerce mobile application for Android and IOS devices.● Responsible for designing the company design system and reinforcing the brand's message allthrough different platforms.● Delivered UX design deliverables (information architecture, affinity maps, user research report,competitor analysis) based on users' and stakeholders' needs and requirements.● I facilitated the implementation of the design by the engineering team through prompt designdelivery and necessary hand-off processes.

● Had a session with the product owner and marketing team to better understand their user's painpoints based on the feedback they have gotten over time.● Conducted competitive analysis research on similar and existing applications in the market tounderstand their weak and strong points.● Conducted usability test sessions to validate design solutions I came up with based onrecommendations from the sessions and findings from competitive research leading to 90% clientsatisfaction.● Designed high-fidelity mockups, interactive prototypes.