My objective :◎ Contribute to define an international strategic communication -B2B,B2C- and CSR strategy within SME's◎Contribute to the growth of Chinese firms/institutions in Europe and European firms in China by developing PR, governmental relations, communication, networking and CSR .◎ Executives' coaching & mentoring : cross-cultural management issues, career development..., coaching of Chinese expatriates joining European firms What do I offer my clients: International communication expertise, cross-cultural management, a thorough knowledge of Chinese environment -Sustained by the ability to communicate in Mandarin, Spanish, English and FrenchAnd the following professional expertise:◎Strong personal and professional experience in China since 1976, ten years as CEO of my own company dealing with China ◎ Implementation of global corporate communication strategy within international groups - B2B like Lyonnaise des Eaux or Philips, Strategy Consulting at A.T.Kearney,Groupe La Poste….▹Internal and external communication .▹Brand strategy,.▹Communication network management.▹Global events management