Michael Serwetz Email & Phone Number

New York Metropolitan Area, Nj, Us

o Artisanal, High-Quality, Unique garments for Men & Women-design based on Lotus’ Original Art and drawingso Psychographic Target Market= “genderless, borderless, ageless; a reflection of who you are”o Founded, Funded, Developed, Sourced, Manufactured and Delivered.o Luxury brand in every aspect- investment dressing.o Sustainable brand—no plastic packaging and materials all naturalo Contribution from every sale to St. Jude Children’s Research Hospitalo New line release January 2024

New York, Ny, Us

Courses Taught or Teaching: DPB (Graduate)Competitive Strategy (Spring 2019, Spring 2020, Spring 2022, Spring 2024Operations Strategy (course ACP)- Fall 2021, Spring 2022, Fall 2022, Spring 2023, Fall 2023, Spring 2024, Fall 2024CRM- The Customer Experience (Fall 2022, Spring 2023)Strategic Marketing (Fall 2022), Fall 2023, Spring 2024, Fall 2024Capstone (Spring 2023)Internship: Summer 2023, Summer 2024Transforming Organizations (Summer 2022, Summer 2023, Summer 2024)DAUS (Undergrad)Digital Marketing (Spring 2019, Spring 2020., Spring 2021, Spring 2022Customer Relationship Management (Fall 2019, Fall 2020, Fall 2021)

Interactive "non-textbook" Title: The Way of the Unicorn:Strategies and Principles for Successful Marketing (and Execution) in a Connected World.. Totally interactive focused on thinking not reading. Compels student interaction at every step. FUN and interesting reading. Compatible with LMS. What the student really needs to know. To be launched Fall 2024

• Expert industry analysis of retail and textile, action plan guidance.• Bring 28 years China Experience to bear- Sourcing and Production Management for select products and partners.• Write Free business blog www.isourcerer.com with regular, disruptive industry analysis and updates.

New York, Ny, Us

Division closed by CUNY December 2021Courses Taught or Teaching:Spring, Summer and Fall 2019- Global MarketingSpring 2019- Customer Relationship Management (Visiting student program with ISM France)Fall 2018- Leadership Skills for the Fashion Industry (Master's certificate program with ISM France)

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Courses Taught or Teaching:Global Marketing (Spring 2018)International Business Transactions (Fall 2018, Spring 2020, Fall 2020, FALL 2021)

• Built and managed sourcing and sourcing processes for mens shirt, tie and accessory business from zero to major market player at lightning speed.• August 2016, company reached $1 million monthly shipments to customers after starting from zero in 2015.• Reduced FOB prices by 38%.• Compressed production leadtime from order to shipment average 60 days PO-FOB, enabling NY to capture more orders.• Successfully managed design to delivery: sourcing, negotiation, product management, development and design functions with team of two, >95% on time and >99% perfect quality.• Trained factories to pass social compliance audits of Disney, Costco.• Wonderbrand main customer Nick Graham, NGL, LLC men’s shirts, ties, and accessories. NGL main customers TJX (TJ Maxx, Marshalls, Winners)Nordstrom, Macy’s, Burlington, Amazon, Ross, Costco, Belk, Sam’s, Stage.

• Appointed to senior management level of merged corporation majority owned by Blackstone Investments. • Created and directed sustainable, low-cost sourcing and production for $100 million of export product from China, India, Indonesia, Vietnam, Cambodia, Turkey, Bulgaria. Built and refined all sourcing, operational and compliance processes.• Lowered Operating Cost- Opened and managed offices in Hong Kong and Shanghai. Hired and trained first-rate teams, reorganized and simplified process. Business managed highly effectively with staff of 8 in Shanghai and 6 in Hong Kong.• Led reduction of product cost by 10% over my tenure over increased volume so huge increase in bottom line.• Skilfully managed difficult social compliance for all plants. Trained factories to pass customer audits, eg., Walmart

• New leadership position created for my unique skills- to build offshore business and create process and procedures including company operating and social responsibility for which I wrote detailed manual.• Led restructure of sourcing from 95% agents to 95% direct, reducing operating cost from >5% to 1% of FOB.

• Led marketing of disruptive internet SaaS application to track and plan sourcing from factory and buyer side.• Headed sales effort; managed implementation. training and maintenance with customers.• Sold product to Foot Locker, Koramsa Guatemala and other customers.• Application did not proliferate because connection with physical and user side took too much effort and training; users found not enough benefit to train, switch to and manage the application.

• Created, built and maintained sourcing structure and processes from ground zero for iconic underwear business. Successfully directed volume growth from $15-$70 million. Product sourced from China, Thailand, Indonesia, India, Turkey, Guatemala, Nicaragua, Mexico.• Led Profit increase from marginal to exceptional.• Managed to >98% on time delivery and first quality.• Oversaw Reduction of product costs 30%.• Built and trained manufacturing home team from 1 to 15 people, maintaining highly efficient organization as business grew.• Wrote social compliance manual and spearheaded implemented with all factories

Us

• Challenged by Levi’s Corp. to lead resuscitation of failing womens coordinates product at uncompetitive prices and with poor quality, details due to local sourcing only. Succeeded with great design, merchandising and overseas sourcing• Managed conversion of sourcing from domestic to offshore for $150 million business. • Negotiated 25-40% reduction in cost.• Designed my own coordinate groups, which were all blowouts at retail.• Directed staff of 40+ for successful execution of difficult coordinate groups, 5 lines/year.

San Francisco, California, Us

• Youngest appointed GMM in History of Levi Strauss & Co. • Managed $300 million business to record profits.• Led team that created, marketed and manufactured first ever Women’s 501, which revived Levi’s downtrending business in early ‘70’s; first year sales $25million for the single style.• Head buyer of all denim and corduroy for division $300 million sales. Negotiated advantageous prices for corporation• Revived corduroy business with new and exclusive ground pick product. Business doubled first year.• Developed new denim and corduroy products with mill partners, which allowed Levi’s to compete with designer brands.

New York City, Us

• Graduated selective A&S system from training squad to Buyer in less than two years.• Grew a revived basement store juniors business to 4x sales increase first year.• Promoted to upstairs Junior buyer because my basement business was killing upstairs.• Given responsibility by management to travel overseas to source product for AMC, Federated and store organizations, including $1million women’s fur blend sweaters for Christmas sales in one weekend trip.