With a focus on storytelling and strategic engagement, I create and execute multi-channel campaigns that amplify brand visibility and position as leaders in visual design. I manage content creation, develop targeted strategies, and drive engagement on key platforms like LinkedIn to attract B2B clients and generate high-quality leads.💡Responsibilities: 🔵Executed integrated digital marketing campaigns across multiple platforms, utilizing tools such as , Meta Ads, LinkedIn Ads, and programmatic media buying to effectively reach and engage target audiences.🔵Monitored and analyzed online campaign performances using platform-specific analytics tools, facilitating data-driven optimizations for improved results.🔵Develop and manage marketing content calendar to increase visibility among target accounts, ensuring cohesive messaging, strategic alignment with overall marketing goals, and effective support for our Account-Based Marketing (ABM) efforts.🔵Stay up-to-date on industry trends, and leading practices in B2B marketing to stay ahead of the competition.

In my role, I created, managed, and executed content strategies to engage and grow the company's online community, combining content creation, community engagement, and strategic planning.💡Responsibilities: 🔵Plan and organize community events, such as webinars, conferences and Tech Talent Acquisition Fair, to promote our STEM Talent Development Bootcamp.🔵Actively interact with community members through forums, social media, and other communication channels to foster a sense of belonging and engagement by responding to questions, facilitating discussions, and addressing concerns.🔵Create and curate content relevant to the community, such as blog posts, newsletters, and social media updates. This content often includes tutorials, updates, and insights.🔵Tracked and analyzed community engagement metrics, such as member activity, content performance, and sentiment, and reported on community growth, trends, and feedback to stakeholders.🔵Led influencer marketing initiatives to boost brand awareness and engagement for our educational products, partnering with key influencers and Alumni to create authentic and impactful content.

I was responsible for orchestrating the creation, management, and strategic direction of content across diverse platforms, catering to both B2B and B2C clients. 💡Accomplishments: 🔵Represented clients internally and coordinated with content, creative and technical specialists to develop and implement communication campaigns that address clients’ business objectives. 🔵Managed creative digital marketing strategies for brands across the MENA region from diverse different industries such as banking, telecom, aviation and FMCG. 🔵Developed and implemented creative and cost-effective marketing campaigns that went viral and exceeded Clients' sales target🔵 Monitored and measured online campaign performances through Google Analytics and platformspecific analytics for continuous optimization.🔵 Effectively led a team of eight super colleagues and contributed to their performance and professional growth 🔵Guided creative pitches by winning and on-boarding six key accounts on a retainer basis as part of my business development responsibilities.

As a Senior Community Manager, I led social media and influencer marketing efforts, using unconventional methods to promote banking services and reshape the landscape of bank marketing. We were at the forefront of implementing innovative strategies in this field. 💡Accomplishments: 🔵 Development of a cross-channel social media content calendar Creation and editing of visual content (video and photo) in cooperation with our marketing and creative team 🔵 Oversaw the management of all social media channels, ensuring consistent branding, messaging, and engagement across platforms. 🔵 Performance Analysis: Analyzed social media metrics and insights to assess performance, identify trends, and adjust strategies, including evaluating the effectiveness of influencer partnerships. 🔵 Established and nurtured partnerships with influencers in Jordan to enhance brand visibility and engagement. 🔵 Leveraged influencer marketing strategies to drive targeted audience reach and foster authentic connections with local consumers. 🔵 Performance Analysis: Analyzed social media metrics and insights to assess performance, identify trends, and adjust strategies, including evaluating the effectiveness of influencer partnerships.

I engage with the community across platforms, manage social media activities, and advocate for community needs. I collaborate with teams to execute social media initiatives for community building and brand awareness.💡Accomplishments: 🔵Managed day-to-day activities on social media platforms, including content creation, scheduling, posting, and community engagement. 🔵Executed influencer marketing campaigns in the Middle East for brands such as IKEA UAE, PlayStation ME, Nido Middle East, and Nescafé Middle East, leveraging local influencers to enhance brand visibility and engagement. 🔵Identified and partnered with key influencers to create authentic and impactful content that resonates with target audiences. 🔵Analyzed the performance of influencer collaborations, providing insights and recommendations to optimize future campaigns.

I supported senior staff in community and social media tasks. I assist in content creation, monitor social channels, and stay updated on trends, contributing to successful campaigns and maintaining organized accounts. 💡Accomplishments: 🔵Assisted senior staff with social media management tasks, such as content creation, scheduling, and monitoring, to support overall community engagement efforts. 🔵Quality assurance across the agency's different brands’ platforms. 🔵Actively researched and stayed up-to-date on social media trends, best practices, and platform updates to contribute valuable insights and ideas. 🔵Effectively train and led the Social Care (SC) team (> 15 members) and contributed to their performance and professional growth. 🔵Monitor and report Social Care (SC) team performance on social media accounts. -

• Supervision and management of the DAAD IC Amman homepage via the content management system Imperia 8• Management and maintenance of the DAAD IC Amman Facebook page• Conducting webinars with GoToWebinar on a regular basis• Further local and international co-operation with partners as an active part in presentations, conferences, meetings and joint initiatives • Coordination of ongoing scholarship programmes with the German embassy and the DAAD headquarters in Bonn• Support and assistance for DAAD scholarship holders up to their departure to Germany• Documentation and general office duties• Counselling for students and professors regarding study and scholarship opportunities in Germany via e-mail, telephone, Facebook and in person • Preparation of a workshop for scholarship holders to prepare them for their time in Germany

Taking the required photos for the magazine