Functions: Business Intelligence, Development of business structure, P&L, Responsible of the company accounts planning and execution of annual marketing plans for the advertisers, Sales (Pipe-line & Forecast), Media relationships and negotiation management. 7 positions under my supervision.Achievements: To win the first LATAM branding and performance account (Brasil, Mexico, Colombia, Peru, Chile).

Functions: Responsible of the logistics and distribution and packaging business, B2B and B2C structure, e-commerce services, imports, exports, local and domestic Couriers and Franchise relationship management and negotiations, Sales (Pipeline & Forecast), Operations, P&L, Responsible of the company accounts. 3 positions under my supervision.Achievements:To increase the customers (clients portfolio +5%) and reduce operating costs (-5%), manage negotiations of payment terms with the Couriers.

Functions: Business Intelligence, Business Development, P&L, Responsible of Digital Accounts, Planning and Execution of Online campaigns for the advertisers, To lead digital marketing team, Off-line Media Team Training, , Media Relationships and Negotiation Management. 4 positions under my supervision.Achievements: To increase the leads performance of the company advertisers (YoY 28%), to reduce operating costs (-20%) and increasing the profitability of the Media Agency (36%), Achieve the first TV Sync campaign (aligned to Off-line roadblock) and DOOH strategies deployment.

Responsible of Mexicos office, achieving the objective of developing, launching and leading a solid business, innovating with an investmen product (FOREX market), through a business model of "Live retail" which provides a 24/7 access App that gives-in real time- all the detailed information of your investing account, such as: Balance, Closed positions, Open Trades, Equity, etc. 12 positions under my supervision.The USP: Waranty of 24% financial yearly return.

Functions:To plan and define the right sales -high impact- strategy, leading the product development (bundling, promotions, pricing), responsible of sales forecast and achievements, head of Media & Ad Ops Team leading recruitment and managing of publishers partnership, negotiation, conciliation and payments, responsible of the ad-server campaign management, development of work flows,processes and responsible for a healthy financial structure, reporting to Regional offices (Spain) and Headquarters office (Hamburg). 14 positions team under my supervisionResponsibilities:Commercial - Define sales strategy, managing relationships with agencies and direct customers, to provide the proper train for sales team, define products, pricing and bundling. 7 positions.Research - To identify market opportunities through sales strategy, products, promotions and data analysis, relevant competitors benchmark, innovation. 1 position.Ad Operations/Campaign Management - Planning media distribution for advertisers campaigns, analysis, optimization, and reporting results of all the digital campaigns. 3 positions team.Media - Growth plan, strategic negotiations, partnerships with publishers/media and suppliers, such as conciliations and invoicing of each key partner. 1 position.Administration and Finance - P&L, (Costs, revenues and profit margins). 1 position.Technology (IT) - Programming codes for different ad servers, new ads development, integrations between different platforms mobile, web and CTV 's (blind and white label Ad Networks, DSP´s and DMP’s) tags management, hosting, creatives encoding and tracking codes. 1 position.Achievements:- 108% average reach of the monthly budget 2015.- Bring new advertisers: Coca-Cola, Heineken, IMSS, Calvin Klein, Chedraui, Coppel, Alestra.- Reach 110% of the sales budget 2014, which represent a growth of 100% over last year.- Grow 50% the sales team to reach government entities during 2015.

Functions:Manage negotiations, affiliation with publishers and key partners, technology integrations, development of new Ad-formats, leading and training the Ad Operations and Media teams (Ad-server, Ad-networks, CRM, Doubleclick, Sizmek, etc), sales support to large accounts and media agencies.Responsibilities:Ad Operations/Campaign Management - Planning media distribution for advertisers campaigns, analysis, optimization, and reporting results of all the digital campaigns. 2 positions team.Media - Growth plan, strategic negotiations, partnerships with publishers/media and suppliers, such as conciliations and invoicing of each key partner. 1 position.Administration and Finance - P&L, (Costs, revenues and profit margins). 1 position.Technology (IT) - Programming codes for different ad servers, new ads development, integrations between different platforms mobile, web and CTV 's (blind and white label Ad Networks, DSP´s and DMP’s) tags management, hosting, creatives encoding and tracking codes. 1 position.Achievements:-Increase almost in 400% the sites of the network, from 150 to 740 sites, providing greater depth to our main categories and the most required of the industry-Increase the network reach to 94% of the internet audience. (More than 123%)-Develop and add to the products portfolio (Take Over Ad, Video and Display Mobile Ads)-Manage migration plan to change ad-server supplier and the requirements for MX office.-Decrease 42% of the costs. -Increase the GP up to 47% GP.

Functions:New digital classified products development, benchmark, development of the marketing plan, marketing on-line budget management, execution and optimization of advertising campaigns, suppliers negotiation, media and advertising agency responsible, digital product and sales strategy training up to 2,000 sales reps, Head of key proposals for National Accounts, development of sales material, promotions, bundles, etc. regional closing coordinator of digital platform, responsible of the national forecast (built by product, office, channel and sales strategy). 9 positions team, 2 with presence at corporate offices - 7 in each office region in Mexico.Achievements:-Development, planning, launch and leading the main platform of México Yellow Pages “Marketing -Results”, which represents 60% of the digital income of the company. (Around $800 MM MXN in 2014)-Development, planning and launching of the site www.menumania.com.mx, which is the current restaurants section of Mexico Yellow Pages sites www.seccionamarilla.com, it represents an income around $15 MM MXN in 2014)

Functions:Develop my advertisers media plan (targeting and sites management), building strategies focused on the main KPI’s goals, analysis and optimization of campaigns performance, insights reporting to the advertiser, SEO and SEM management for advertisers, consultant and customer service, supplier deals negotiation, pricing analysis and definition. 2 positions.Brands: Six Flags, BBVA Bancomer, Melia Hotels (LATAM), Adidas, Coty, Yellow Pages.Achievements:-Win the first LATAM pitch for “Media Contacts” with Meliá Hotels.-Increase the advertiser’s investment of Yellow Pages (400% YOY), BBVA Bancomer (200% YOY) and Six Flags (300% YOY).