Israt Ali Email & Phone Number

San Jose, Ca, Us

San Jose, Ca, Us

- Collaborated with product manager, marketing, and developers to identify research topics that will drive short and long-term product development- Screening and recruiting 7 participants, scheduling user interview sessions to perform user research - Conducting user research both in-person and remote using qualitative and quantitative research methods- Analyzing user data to produce initial sketches, wireframes and delivering high-fidelity prototype- The UAT result shows 90% of the target users liked the new app and willing to purchase it after market launch

- Implemented workflows and mind maps for a data visualization application for the US Navy- Developed rapid interactive prototypes as part of user research involving various strategic clients- Defined UX design principles and core values and transitioned design from a small, centrally organized service team to a fully embedded team within software and firmware- Utilized methodologies such as user research, competitive analysis, and content audit to ensure high-quality design and content delivery

San Jose, California, Us

- Responsible for redesigning of NetApp product sites and deliver low-fidelity wireframes- Conducted Time on Task Usability testing on users by using Morae and produced a report based on the findings- Updated product website made the target customer’s job more efficient and reduced the order completion time to 50% - The new website increased product sales by 15%