Search Engine Optimisation (SEO) I have six years SEO experience in a variety of industries and countries. I specialise in on-page and off-page optimisation, content creation and high value link acquisition for both new and aged domains. Pay per Click (PPC)I have over five years experience managing paid search campaigns on Google, Yahoo and Bing across a variety of industries such as Food & Beverage, Retail, Insurance, Banking, Automotive & Entertainment. I have a sound knowledge of Googles video platform (YouTube) and The Display Network.Display MediaI have experience running direct response campaigns on a variety of RTB platforms such as the Google Display Network (GDN), SiteScout, AdBuyer & AdBrite. I have developed and successfully executed various remarketing campaigns. Online Project ManagementI have managed the development of comparison, e-commerce, gaming, lead generation and SME business websites. I have experience outsourcing projects, managing multiple contractors, suppliers and stakeholders.Conversion Rate Optimisation I have considerable experience in conversion rate optimisation, sales funnel optimisation and improving site usability through the use of AB split testing, multivariate testing, list building and autoresponder email sequencing. Google AnalyticsI specialise in web analytics. I have developed and implemented tracking strategies for many of New Zealand’s largest companies. I create and implement customised tracking solutions that deliver actionable insights. MobileI have experience running direct response, branded and click-to-call campaigns on Google Adwords. In addition, I have experience implementing, managing and optimising direct response campaigns on mobile RTB platforms such as Admob, Jumptap, Inmobi, Adfonic, Buzzcity, Airpush, Senddroid and Tapit. I have a good understanding of mobile landing page development, optimisation and tracking.