Issabella Thurai Email & Phone Number

Toronto, Ontario, Canada

- Interacting with guests through the use of high story telling and personal connections.- Apply and adapt skills and abilities to various departments within the store. - Currently plan and curate digital content for the store's TikTok platform (@indigoeatonctr) using storytelling and personal experiences to create viral content, growing the platform to 2k Followers and receiving 10k Likes.

- Worked with a team of 2+ Social Media Managers to curate and schedule various content that promoted the services and events hosted by the TRSS. - Created content calendars and creative briefs for the TRSS marketing team, that would be used throughout the summer to plan various cross-platform campaigns. - Use of the platform Hootsuite to analyze engagement data and create semi-annual reports based for the Board of Directors.

- Primarily supported the Centre for Engineering and Innovation marketing team through content creation of Instagram graphics, MailChimp campaigns, and social media management for all platforms.- Created and led various marketing campaigns for CEIE partnership programs, including Play4Tomorrow and the Canada Comeback Challenge Campaign. Created dynamic storytelling elements to attract perspective program participants. - Used various programs such as Canva, Adobe Photoshop, and Mail… Show more - Primarily supported the Centre for Engineering and Innovation marketing team through content creation of Instagram graphics, MailChimp campaigns, and social media management for all platforms.- Created and led various marketing campaigns for CEIE partnership programs, including Play4Tomorrow and the Canada Comeback Challenge Campaign. Created dynamic storytelling elements to attract perspective program participants. - Used various programs such as Canva, Adobe Photoshop, and Mail Chimp to create digital content to be shared to various faculties and students at Ryerson University. Show less

Toronto, Ontario, Canada

- Created viral social media content that was displayed on platforms such as TikTok and Instagram Reels (with views of over 5k+).- Managed and curated all social media platforms by engaging with the online community. Main responsibilities include interacting with community through conversations, answering messages, and recruiting influencers for the Affiliate Program.- Maintaining social media "Content Calendar" and assisting with competitor anlaysis and social media statistics.

Toronto, Ontario, Canada

- Helped conduct research on Real Estate solutions and prepared reports on key findings using SAP/SIGMA programs- Oversaw various financial analysis expenditures and revenues while assisting in budgeting and forecasting exercises- Created and maintained spreadsheets for various portfolio uses while working closely with Accommodation Managers

- As President of the Ryerson Entertainment Conference I work closely with a group of 25+ students through the planning and execution phases of the annual yearly conference as well as events that take place throughout the semester

- Leading 25+ team in organizing and leading annual 2 day entertainment conference, that aims to help bridge the gap between commerce and creativity. - Work closely with President and other Executive team members to organize and plan effective events, programs, and projects that personally and professionally enhance the team's skills. - Personally in charge of all admin and communications between the team and industry professionals.

- Worked closely with the Marketing Lead with developing branding, profiling, and enhancing the various REC marketing platforms. - Developed social media content for REC that helped promote the conference, ending with a 35% increase in audience for the 2019 conference. - Created and developed the overall strategy that helped market the various REC initiatives to the student body.

- Contribute to strategy building for Ryerson SA brands, assisting with the planning and implementation of an innovative digital Orientation experience - Helped design and lead the award winning #RoadToRyerson campaign with the rest of the Storytelling Team - Maintained a social media "Content Calendar" to effectively plan and schedule all campaigns and promotional materials - Coordinated and assessed @RUStudentLife's measurements of success surrounding branding, statistics, and… Show more - Contribute to strategy building for Ryerson SA brands, assisting with the planning and implementation of an innovative digital Orientation experience - Helped design and lead the award winning #RoadToRyerson campaign with the rest of the Storytelling Team - Maintained a social media "Content Calendar" to effectively plan and schedule all campaigns and promotional materials - Coordinated and assessed @RUStudentLife's measurements of success surrounding branding, statistics, and reach while maintaining an active presence on all networks Show less

- Curated and developed marketing and communications materials that promote, to students, the availability and value of the various services at Ryerson University. - Maintained and scheduled social media content to effectively increase and obtain followers and helped achieve a 9.4% increase in total engagement rate- Worked closely with a group of 3+ to develop social media strategies to increase output and social media following- Utilized the platform Sprout Social to analyze… Show more - Curated and developed marketing and communications materials that promote, to students, the availability and value of the various services at Ryerson University. - Maintained and scheduled social media content to effectively increase and obtain followers and helped achieve a 9.4% increase in total engagement rate- Worked closely with a group of 3+ to develop social media strategies to increase output and social media following- Utilized the platform Sprout Social to analyze engagement data for all platoforms and developed strategies to increase following Show less

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- Interacted with other members of the team to organize and plan events before and during the conference. - Scheduled meetings with President and other Executives to communicate conference progress and attendance.

- Engaged with customers while providing product knowledge in order to ensure customer satisfaction. - Maintained a clean and safe work environment that actively prevented loss and minimized risks. - Worked efficiently as a Certified Cash Handler while expanding financial and organizational knowledge.

Bachelor Of Commerce - Bcom, Real Estate Development

Activities and Societies: Ryerson Entertainment Conference, RU Student Life, ARTeries Real Estate- Major Professional Communications- Minor

Ontario Secondary School Diploma