Lead Brand Manager
CurrentLeading brand management operations across multiple Amazon brands, overseeing strategic development and operational excellence for a diverse portfolio. Responsible for driving growth, optimizing performance, and scaling operations toward the company's vision of managing 18 brands across the Amazon marketplace and beyond.Key Responsibilities:• Direct and mentor brand managers to achieve KPIs across sales, advertising efficiency, and profitability• Implement and optimize SOPs for critical processes including review management, product launches, and inventory control• Lead strategic planning for product development, market expansion, and brand positioning• Develop and execute education and training programs for brand management team• Oversee PPC strategy optimization and performance across all brands• Establish data-driven decision-making frameworks for product development and marketing strategiesNotable Achievements:• Successfully implemented comprehensive review management system improving customer feedback processes• Developed structured approach to positive review outreach increasing product ratings• Created and implemented brand manager training and development programs• Established cross-functional think tank meetings fostering innovation across brand teams• Streamlined operations through implementation of new analytics tools and reporting systemsManaging multiple Amazon brands with focus on sustainable growth, operational efficiency, and team development.