Issac Antony Email & Phone Number

Dublin, Ie

Dublin, County Dublin, Ireland

As a Digital Marketing Specialist at SQUID, a tech company specialising in digital loyalty solutions since 2019, I manage B2B marketing and craft tailored online marketing plans for international growth. By adapting strategies for diverse markets, I enhance brand visibility through effective EMEA communications. Beyond conventional marketing tasks, my engagement extends to collaborating with the inbound sales team , empowering me to drive strategies and enhance operational efficiency. In this vibrant setting, I consistently deliver impactful results by merging analytical insights with creative strategies.Achievements:•Led and improved PPC campaigns, achieving a significant 4x increase in impressions and CTR.•Applied effective SEO strategies for securing top Google rankings through keyword research, on-page optimisation, and content improvements.•Led initiatives resulting in the highest number of inbound demos booked within the initial three months, showcasing successful lead generation.Areas of expertise:•Developed and executed digital marketing strategies, integrating both paid and organic approaches across diverse platforms. Leveraged a deep understanding of target audiences to optimise campaigns, ensuring maximum reach and comprehensive campaign success•Stayed updated on the latest market trends through continuous market research, ensuring a proactive approach informed by emerging technologies and consumer behaviours.•Proficient in analysing data to make calculated decisions, contributing to effective strategies and optimisations.•Skilled in creating and implementing effective SEO strategies, including keyword optimization, content improvement, and technical SEO. Also proficient in ongoing website optimisation for sustained high performance on search engines.•Played a key role in supporting and orchestrating UX design initiatives and crafting content strategies for a seamless and engaging user experience across various digital channels.

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

•Led a successful campaign for Enable Ireland, achieving a 50% reduction in CPC and over 100% increase in CTR. •Delivered exceptional ROI of over 200% by generating € 55,800 through 62 conversions (average value of 900 euros) with a marketing spend of 18,000 euros.

Kerala, India

VTC Business Group is a 25-year-old company specializing in construction, tiles, and sanitary ware, with a presence across South India.Revenue Growth and Market Share Expansion•Expanded customer base through executive meetings with high value construction companies and contractors•Organised product launch events to showcase latest offerings and strengthen relationships with architects, contractors, and builders.•Implemented differential pricing based on order value and size to increase motivation and CLV.•Spearheaded revenue growth and generated an impressive US$70K in revenue from scratch within 6 months, while maintaining a profit margin of over 15% in targeted geographies.•Achieved a 28% growth in market share through innovative marketing strategies and initiatives that included a referral marketing program that generated over 500 conversions resulting in a 10% increase in commercial orders.•Increased customer engagement by 35% and improved customer survey scores by 20%.Marketing Program Design and Execution•Executed innovative marketing programs resulting in 25% increase in daily footfall and $20K in additional revenue within the first 4 months.•Launched targeted SMS, email marketing campaigns using Zoho and MTalks Business, and ran highly effective Google Ads campaigns to reach specific demographics.•Optimised visual brand presentation in display stores, placed billboards in high traffic areas, and utilised ads in areas with potential customers like theatres.•Performed ROI and regression analysis for marketing mix optimization, enabling data-driven allocation of funds to maximize revenue growth and market share expansion.Market Research and Analysis•Conducted in-depth market research, assessed trends, and conducted competitive analysis to identify market gaps and develop successful business plans.•Generated leads and created a potential customer database, providing valuable insights to inform future marketing and sales efforts.

Bengaluru, Karnataka, India

•Performance: Achieved a consistent performance rating of 5/5; awarded to top 10%ile of all peers at the company.•Achieved record collection % amounting to USD 100K for 2016-17, which was 10% higher than the target•Cost Saving: Decreased monthly expenditure by ~20% through effectively reviving documents and identifying issues•Improvement on NPAs: Devised strategies & ensured that Non Performing Assets are 1.5% of total disbursements•Maintained defaulters at less than 8%; integrated with risk management on new/existing portfolios on transfer limits

Bengaluru, Karnataka, India

•Branding: Helped achieve massive visibility through a concert by a leading artist; published in a major Indian daily•Lead Generation: Generated ~1000 leads from 7 colleges/ student community forums with 20% conversion.

Master'S Degree, Digital Marketing & Data Analysis., First Class Honours

Bachelor Of Business Administration - Bba