Leadership and Team Management:• Led and motivated a team of HORECA sales representatives to achieve or exceed sales targets.• Provided coaching, training, and development opportunities to enhance the team's selling skills and product knowledge.• Conducted performance evaluations, set goals, and delivered constructive feedback to drive individual and team growth.Sales Strategy and Growth:• Developed and implemented effective sales strategies to drive sales growth within the HORECA channel (Hotels, Restaurants, and Cafes).• Identified and pursued new business opportunities, expanding the client base and market reach.• Maintained and grew relationships with key accounts, ensuring customer satisfaction and loyalty.Sales and Account Management:• Utilized strong negotiation and communication skills to secure new accounts and close deals.• Managed client relationships, addressing inquiries, concerns, and issues promptly and effectively.• Monitored and analyzed sales data to identify trends, optimize pricing, and develop targeted sales initiatives.Industry Knowledge:• Demonstrated a deep understanding of the HORECA market dynamics, customer needs, and competitor landscape.• Collaborated with product development and marketing teams to tailor product offerings and promotions to the HORECA segment.

• Maintain relationships with Major Key Accounts and acquire more groups• Responsible for preparing market surveys • Analyze customer buying behavior in terms of marginality required, payment terms, products they sell, etc.. to ensure complete preparation for introduction meeting by the sales force.• Retain existing clients, develop and expand the business within each key account assuring our full product list is available in these outlets• Responsible for the launching of new products and ensuring the product is available with existing clients.• Coordinate with the marketing department the implementation of the marketing activities and campaigns• Prepare and see through the implementation of sales Budget• Allocate sales target per Sales member• Ensure achievement of assigned and planned sales volumes• Prepare training plans for new joiners within own team• Propose and monitor sales activities by receiving reports from the sales executives.• Make decisions on what promotions and discounts to give on products within the company set guidelines.

• Meeting Sales Goals, • Negotiation, Selling to Customer Needs, • Motivation for Sales, • Sales Planning,• Building Relationships, • Coaching, Managing Processes, • Market Knowledge, • Developing customers items portfolio,

Manage the performance of overseas agencies by having regular conference calls, sharing statistics, information, payments, commissions, expected collections, performance, special proposals, issues and other important points.Responsible for the overall operations and financial performance of the business to include: full P&L responsibility.Ensuring the highest standards and levels of customer service; hire, train, motivate and develop employees.Coaching, counseling, merchandising, marketing and adherence to all company policies and procedure.

at CITGO rout 99 Everett, Massachusetts, (afternoon shift). Creating, training and retaining an excellent staff. Delivering outstanding hospitality, prices, labor cost, shared P&L responsibility, running shift. Teaching and learning, sanitation, safety and cleanliness. Adherence to all company policies and procedures.From 2005 to 2009 as a supervisor in a French Company “AU BON PAIN” (Morning shift).Provide an excellent customer service.Responsible for supervising shifts (opening, mid, closing) – labor cost, food cost, proper cash handling procedures, company policies and procedures and consistently maintaining the highest standards of customer service.From 2004 to 2005 at the insurance A.C.E.C.A Casablanca Morocco.Responsible for the remuneration at the health care department.