Isabel Mendoza Email & Phone Number

Fountain Valley, Ca, Us

Leading the comprehensive Digital Customer eXperience Transformation (Connex) initiative, deploying Salesforce at Hyundai Motor North America (HMNA). Responsible for developing and overseeing the Connex strategy, planning, design, and implementation across multiple business units in all North American (NA) subsidiaries (US, Canada, Mexico and Brazil) and in alignment with the Hyundai Motor Company (HMC) global Connex initiative.

Franklin, Tennessee, Us

• Business unit lead for owned digital platforms (Sites and Mobile Apps), CRM, and owned audience databases. Led and oversaw channel strategy for digital, email, SMS, mobile push, direct mail, paid social for owned audiences, SEO, database management, and analytics. The strategic lead driving integration and innovation in managing four agency partners.• Led multiple martech build and implementation projects, from inception thru committee approval, development and launch; consisting of collaborating with multiple stakeholders and teams; -Aterian Campaign Manager managed the development, build, collaboration and integration of internal and external teams. -Salesforce Marketing Cloud internal onboarding and build-out of direct API integrations, consumer journeys of sales and new owner onboarding. Achieved improved process efficiencies through new automations allowing growth of monthly campaigns from 18 monthly email campaigns to 70+ standard cross-channel campaigns, all while maintaining costs and achieving agency scope savings. -Salesforce Audience Studio (DMP) planning and implementation lead, integrating across digital channels on both Tier 1 and Tier 3 sites. -CCPA planning and implementation lead. -Led development and migration efforts to corporate global website platform, MiPulse, built on Adobe AEM platform. Internal stakeholder leading collaboration on development and integrations. -Salesforce Communities for rebuild of Owner Website. Strategy planning and implementation lead, driving design requirements consisting of platform (Connected Car, Service Cloud and Marketing Cloud) and partner integrations to deliver a robust, holistic and intuitive experience.• Manage $9 million annual production and agency budgets. Business lead in negotiating agency AOR contracts, encompassing quarterly reviews, annual renewals, and RFQ/RFP requirements.

Franklin, Tennessee, Us

• Responsible for Tier 1 consumer interactions across CRM channels encompassing the development and design of intelligent customer journey mapping to improve experiences that drive engagement, next-best action, and conversions from pre-sales through aftersales retention, loyalty and win-back. -Achieved 10-year high of new-to-new loyalty retention. -Consistent YoY increases in average Customer Pay Repair Order for win-back/recapture campaigns, achieving the highest campaign results in 6 years.• Collaborated and supported new model and technology launches within digital and direct channels. Orchestrated integrated engagement and loyalty strategies.• Stakeholder, and Marketing lead, in the design integration, communications strategy, channel and platform integrations for the launch of Telematics/Connect Car program.

Quigley-Simpson (2015) a full-service advertising agency.• Key client contact for SCE's business segments responsible for all aspects of the day-to-day account management.Studio Pulse (2014 – 2015) regional fitness studio targeting general audience consumers, age 25+.• Completed competitive analysis of local service and pricing offerings in developing new strategic pricing tiers for specific targets to drive customer retention and win-back initiatives.• Segmented customer database to deliver targeted value proposition by target segment (subscription life-cycle and demographic targets such as stay-at-moms, millennials, retirees and career industry) resulting in successfully driving open and click-thru rates while reducing email base churn rate.• Develop campaign strategy for email, POS and event creative for subscriber up-sell and referral campaigns. Airsoft Megastore (2013 - 2014) an action sports ecommerce retailer targeting millennial males, ages of 13 – 24. • Developed and implemented reporting analytics standards, customer surveys and KPI measurements for a data-driven approach in campaign segmentation, product focus and offer designation resulting in increased open, click-thru and sales conversion rates. • Developed marketing strategies and provided direction for CRM initiatives and new customer acquisition programs. Implemented best practices and protocols for improved engagement across initiatives and platforms, encompassing ecommerce site, SEO/SEM, Affiliate, Display Re-Targeting and Acquisition, Marketplaces, Social Media and Email. • Organized and managed the communication of information and materials among all departments to facilitate seamless campaign executions within the organization. Provided day-to-day management of the marketing department encompassing video production, affiliate marketing specialist, and a field and community specialist.

• Key client contact responsible for all aspects of the day-to-day account management for all of TurboTax’s e-commerce campaigns within the agency, encompassing direct mail and email initiatives for their Desktop, Retail and Online consumer retention division.• Lead the integration of the latest digital and mobile technologies for highest penetration in response campaigns, such as Responsive Design coding for higher mobile email viewing.Client list includes: TurboTax, Epson and Symantec

Campaign/program consultant:Recent projects include:STAR TV (a FOX Cable/News Corp Company) (2011)• Execute marketing programs that maximized customer awareness of STAR TV networks and increased annual subscriber acquisitions.DIRECTV (2010)• Manage the day-to-day program requirements for all direct mail campaign initiatives for the Commercial Business unit targeting Bars & Restaurants, Gyms, Retailers, and Business Offices NVision Laser Eye Centers (formerly TLC Laser Eye Centers) (2010 - 2011) • Provide strategic campaign/program development for TV, Radio and Direct Marketing campaigns. Develop, implement and oversee direct response media buys for Los Angeles DMA, Palm Desert and San Diego offices M-Clarity (2009)• New business identification and prospecting to corporate and agency clients, successfully securing presentation opportunities with Ignited USA, Time Warner Cable, LaughStub, The Woo Agency and BMH

Irving, Tx, Us

• Responsible for ideation, strategy, targeting, metrics development, analytics, budget projection, and presentation of program proposals to senior client executives• Successfully strategized, developed, managed and launched Mitsubishi Motors NA's first ever CRM Acquisition/Conquesting initiative program, garnering best-to-date CPA per new customer sale. Increased agency billings by over $500,000.Client list includes: Mitsubishi Motors North America

• Effectively increased clients’ campaign results by 300% and successfully established and grew the agency’s direct mail divisional quarterly billings from $188,000 to $1,100,000 within 12 months. • Spearheaded the agency’s campaign initiatives of TWC’s landmark regional acquisition direct mail and print campaigns, establishing a 75% improvement and new record ROI and CPC benchmark lows.• Developed and launched targeted direct mail campaigns for agency DR clients CashCall and Greenlight Financial producing 200% increased lift in response over previous efforts.Client list includes: Time Warner Cable, CashCall, Greenlight Mortgages, VantageScore, and LandAuction