As the Production Manager and Contestant Coordinator for Miss California USA, I assisted in the production one of the state's largest pageants; Miss California USA and Miss California Teen USA. Logistics Management: Directed pageant logistics, including staff oversight, contestant scheduling, and sponsorship coordination, resulting in a successful event with over 1,000 guests and a media reach of 1M+.Contestant Coordination: Managed all aspects of contestant logistics, from organizing orientation sessions and coordinating schedules to addressing participant concerns and ensuring compliance with event guidelines. This proactive approach significantly enhanced the contestant experience.Issue Resolution: Proactively identified and resolved issues during the event, including technical glitches, logistical challenges, and health and safety concerns. Ensured a seamless pageant experience for staff, contestants, and audiences by implementing immediate solutions and coordinating with relevant teams.Backstage Operations: Directed backstage operations, facilitating effective communication with stage managers, creative teams, and the video crew to ensure smooth transitions and deliver a high-quality performance.Sponsorship and Partnerships: Managed sponsorship relations and deliverables, coordinated sponsored events, and ensured timely communication and satisfaction of sponsor expectations.Project Leadership: Led video campaigns showcasing highlights and behind-the-scenes moments, enhancing engagement and visibility on social media.Team Collaboration: Streamlined content creation with creative, marketing, and leadership teams, improving content effectiveness and event ROI.My tenure at Miss California USA has honed my skills in project management, event coordination, and stakeholder communication. I am dedicated to creating memorable experiences and continuously strive to elevate the standard of excellence in pageant production.

Content Calendar Management: Spearheaded the development and maintenance of a detailed content calendar, ensuring timely delivery of high-quality content aligned with recruiting initiatives, PR opportunities, events, and appearances, boosting overall engagement.Application Proficiency: Utilized digital marketing tools like Wix, Canva, CapCut, and Adobe Premiere Pro for content creation, and Google Suite apps for organization and project management, streamlining social media strategies.Event Coordination and Content: Coordinated event coverage and content capture, producing daily recaps and high-quality Reels, collaborative content, and SEO strategies. Achieved significant reach to over 75% non-followers.Community Engagement: Managed daily and weekly group chats for contestants, providing updates on events and sponsorships. Enhanced community visibility by timely reposting and tagging contestant content.Performance Analytics and Improvement: Analyzed social media performance metrics to implement data-driven strategies, increasing engagement and optimizing content effectiveness.Team Collaboration and Leadership: Collaborated with creative, marketing, and leadership teams to streamline content creation and manage high-impact campaigns, improving content effectiveness and event ROI.Audience Growth and Engagement: Developed targeted content strategies that resonated with the audience, resulting in increased follower base and higher interaction rates across various platforms.Innovation and Trend Adaptation: Stayed updated on social media trends, incorporating innovative strategies to ensure the pageant's presence remained current and engaging.

As the Video Content Coordinator at Hanhoo Skin, I led video content campaigns for product launches and media shoots, driving D2C sales and achieving impressive results, including a 200K reach, 5% engagement, and consistent follower growth. My role encompassed managing both short and long-form content creation for clean beauty products, producing over 30 videos monthly. Utilizing TikTok Shop, I achieved a 3.5% CTR and a remarkable 212% increase in sales within the first three months.I effectively managed and coordinated with over 20 K-Beauty skinfluencers and UGC creators each month, generating 1M+ organic impressions and enhancing brand loyalty on TikTok and Instagram. My responsibilities included influencer and creator management, handling contracts, seeding creators, and developing scopes of work to ensure successful collaborations.I conducted monthly trend and sales reports, tracked key performance indicators (KPIs), and led quarterly and yearly goal meetings. My leadership extended to spearheading social media team meetings to discuss performance insights and strategic planning, ensuring our strategies were data-driven and results-oriented.In this role, I was also responsible for video editing specifically for social media platforms, ensuring our content was optimized for engagement and reach. My expertise in TikTok management and sales experience through TikTok Shop played a crucial role in driving the brand's digital marketing success.Through paid media campaigns and a focus on storytelling, I enhanced Hanhoo Skin's brand visibility and engagement across all social media channels. My comprehensive approach to video content coordination and influencer management significantly contributed to the brand's growth and market presence.

As the Social Media Coordinator and Content Creator at Waiākea Water, I produced and managed diverse content for social media, brand promotions, paid media ads, and onboarding initiatives. I led video campaigns that significantly enhanced brand visibility and engagement through compelling interviews and storytelling.I collaborated closely with creative, marketing, sales, and leadership teams to streamline content creation processes and manage high-impact campaigns. These efforts resulted in a 25% improvement in content effectiveness and a 30% increase in campaign ROI.I efficiently utilized tools like Microsoft Teams, Wrike, Google Calendar, and Slack to enhance project management and cross-functional communication, leading to improved organizational efficiency and effective cross-platform project management.Leveraging Sprout Social and social listening tools, I planned and posted content across Meta platforms, achieving remarkable results, including an increase in engagement rates, monthly reach, impressions, and follower growth.At Waiākea Water, known for its premium volcanic water sourced from the pristine Mauna Loa volcano, I also played a key role in supporting the Kōkua Initiative and the brand's sustainability efforts. I assisted in producing content that highlighted the company's commitment to community giveback programs, clean water initiatives worldwide, and partnerships with organizations like PumpAid. This included driving awareness for the brand's sustainability practices and its impact on local and global communities.