Az általam végzett feladatkör a cégcsoport különböző márkáinak B2B és B2C kommunikációjára összpontosul, mind online, mind offline területeken. Felelős vagyok az online felületek összehangolásáért és az online hirdetések optimalizálásáért, ideértve a Google Ads, Google Display és a közösségi média platformokat is. Széleskörű tapasztalatom van az ATL kommunikációs területen is, ahol tevékenységem hozzájárult a márkáink folyamatos népszerűségéhez és elismertségéhez. ( Szakmai katalógusok tervezése, fordítása, grafikai elkészítése valamint különböző kiállítások szervezése, lebonyolítása).The scope of my responsibilities revolves around the B2B and B2C communication for various brands within the company group, both in online and offline domains. I am accountable for coordinating online platforms and optimizing online advertisements, including Google Ads, Google Display, and social media platforms. I have extensive experience in Above The Line (ATL) communication as well, where my activities have contributed to the continuous popularity and recognition of our brands. This includes designing, translating, and creating graphics for professional catalogs, as well as organizing and executing various exhibitions.Die von mir durchgeführten Aufgaben konzentrieren sich auf die B2B- und B2C-Kommunikation verschiedener Marken des Unternehmens, sowohl online als auch offline. Ich bin verantwortlich für die Koordination der Online-Plattformen und die Optimierung der Online-Werbung, einschließlich Google Ads, Google Display und Social Media-Plattformen. Ich verfüge über umfangreiche Erfahrung im Bereich der ATL-Kommunikation, wo meine Tätigkeiten zur kontinuierlichen Beliebtheit und Bekanntheit unserer Marken beigetragen haben. (Entwicklung, Übersetzung und grafische Gestaltung von Fachkatalogen sowie Organisation und Durchführung verschiedener Ausstellungen).

- Advice on buying and selling audio and mobile phone accessories (B2B and B2C)- Assortment design, price positioning- Daily contact with foreign business partners, negotiations and the entire settlement for- The import (Freight forwarding, customs clearance, etc.)- Create annual strategic plan and comprehensive sales development- Create and coordinate online shopping campaigns and purchasing campaigns

- Planning the annual business strategy, supervision, analyze eg P & L Controlling- Monitoring of the SAP system of the Hungarian company and training of users- Professional support for the sales, procurement and marketing departments- Regular reporting and presentation to the Czech parent company- Contact with suppliers, service providers and authorities, regular business meetings- Coordination of a team of 9 people- Business development

- Assortment design, price positioning, sale planning fulfillment- Stay in touch with business partners, conduct negotiations- Inventory management- Plan and implement a marketing campaign

- Coordination of the shop- Trade marketing- HACCP coordination- Inventory management- Personnel and operating costs control

Marketing Coordinator- Opening of more than 50 new stores (consistent image and local marketing)- Coordination of advertising catalogs (cooperative with other departments)- Design and implementation of various ATL / BTL campaigns (Radio-, Tv spot; billboard etc.)Customer service director- Customer service management- Shopping experience development- The payroll coordination- Recruitment