– Serves as a certified health coach, a business consultant.– Assists managers and high-caliber knowledge workers in leading healthier, more balanced lives while maintaining peak work performance, all without the risk of burnout.– Helps companies develop and execute well-being strategies to retain and attract top talent.

– Provides consulting and training services on strategic marketing, branding, online marketing and content marketing.– Worked for premium clients such as OTP Bank, Nestlé Hungary, Monsanto Europe, Netrisk.hu and Vidanet (a Magyar Telekom affiliate).

– Led HVG Publishing's branded content, native advertising unit with full bottom-line responsibility.– Managed a team of editors-content managers, supervised the content ideation, creative development, production and traffic generation process. – Drove selling, pitching new client projects and branded content solutions. HVG Publishing Ltd. is a major publisher of national websites, lifestyle magazines and Hungary’s leading economic and political weekly. So far the HVG BrandLab team has completed 1000+ native advertising projects and has worked for dozens of blue-chip clients – from industries like banking, insurance, telecommunications, information technology, OTC pharmaceuticals, FMCG, retail trade, logistics and automotive industry.

– Managed and contributed to client engagements that covered all key parts of the strategic marketing process, such as consumer segmentation, targeting, brand architecture development and integrated marketing communications.– As a management team member held responsibility for developing the human resources and company operations. – Garnered industrial expertise in FMCG, retail trade, retail banking, pharmaceutical, tourism and real estate.

– Led a directorate of 50 people through the Marketing and Call Center Managers. Participated in the overall strategic planning and budgeting.– Instrumental in doubling the number of customers through innovative acquisition and retention programs.– Turned the Hungarian Marketing into the most cost-efficient Marketing Unit of the International Division and achieved its recognition as a center of excellence in direct response advertising, CRM and research.

– Guided, supported and controlled the development of both existing and newly acquired (or established) Retail Banking Units in 9 countries from a broad revenue building perspective.– Responsibilities encompassed all elements of marketing such as brand positioning and advertising, marketing and direct acquisition processes, agency selection and management, training and developing local staff.

– In 2001 ABN AMRO Hungary merged with K&H Bank. The new entity kept the name of the latter.Managed the marketing departments of the merging banks during the transitory period.– Before the merger: Orchestrated the efforts of a 6-officer department, controlled a HUF 1.5 billion budget. Had full responsibility to develop the ABN AMRO brand and supervised marketing communication programs for the consumer and corporate segments. Led the No. 1 bank-wide project to implement CRM principles.

– Led a 5-person marketing communications department.– Supervised a HUF 0.9 billion budget and managed the planning and implementation processes relating to consumer marketing campaigns.– Headed the Micro-Marketing Project to increase branch sales.

Wrote articles, assisted the editor-in-chief at GSZT ("Gastronomy, Hotel Industry and Tourism"), a specialized newspaper and news site for Hungarian hospitality and tourism professionals.