• Lead creative campaign development, ensuring goals and KPIs are met.• Plan and execute digital marketing strategies across SEO/SEM, email, social media, and display advertising, achieving a 25% increase in overall engagement.• Develop and manage PPC campaigns for key clients, increasing click-through rates by 30%.• Conduct A/B testing and use attribution modelling to determine the most effective channels and touchpoints, optimising campaigns for better performance and higher ROAS.• Present creative concepts and pitch presentations to key clients, securing their approval and trust.• Oversee the creative team and manage projects from conception to delivery ensuring correct delivery.• Drive brand-building projects through digital platforms and PR, promoting SDGs and CSR goals.• Directed video and photoshoots to align with conceptual design, significantly reducing scene rejections and re-shoots. • Reviewed and approved all creative materials before presentation to clients or final production, ensuring high standards and consistency. • Manage external contractors for quality and timely project delivery.

• Lead creative campaign development, ensuring goals and KPIs are met.• Conduct market research and monitor industry trends for innovation.• Present creative concepts and pitch presentations to key clients, securing their approval and trust.• Oversee a creative team and manage projects from conception to delivery using Hubspot and Milanote.• Drive brand-building projects through digital and PR, promoting SDGs and CSR goals.• Design and develop digital, print, and multimedia artwork for marketing and social media, increasing client inquiry rates by 47% and conversion rates by 23%.• Plan and measure ABL, BTL, and TTL campaigns to promote brands and measure ROI.• Direct video and photoshoots to align with conceptual design.• Review and approve all creative materials before presentation to clients or final production.• Manage external contractors for quality and timely project delivery.

• Conducted keyword research, optimised website content, and managed PPC campaigns to enhance search engine rankings and drive website traffic.• Utilised analytics tools to track, measure, and report on digital marketing campaign performance, providing actionable insights and recommendations.• Designed, developed, and implemented email marketing strategies, including creating email templates, managing subscriber lists, and analysing campaign performance.• Planned, created, and scheduled content across various social media platforms, engaged with followers, and monitored social media metrics to boost brand presence and audience engagement.• Managed and updated website content using CMS platforms, ensuring the website was current, user-friendly, and SEO-compliant.

• Developed and oversaw the creative vision for all projects, ensuring they met expected requirements.• Created mood boards for campaigns, photoshoots, and videos, ensuring clear communication and faster approvals.• Art-directed photoshoots and video shoots following storyboards, prop lists, and costume briefs, ensuring high production quality and significantly reducing scene rejections and re-shoots.• Collaborated with creative directors, designers, copywriters, and other team members to ensure cohesive visual communication, drastically reducing human error in publication.• Designed press and magazine ads, brochures, leaflets, booklets, and visuals for print and digital media.

• Assist in creating visual content and motion graphics for TV programs.• Collaborate on design concepts and produce graphics for social media and websites.• Create online games, interactive banners, and sales presentations.• Develop program trailers using Betacam and Avid online hardware systems.

- Research & Development - Documentation- Specialized in Human Computer Interaction- Adobe Flash scripting- Computer hardware