Strategy & Business Development of AMAREL's portfolio of professional services- New business and segment development,- Strategic planning & execution, - Development of core and supporting processes and implementation,- Joint ventures and strategic cooperations.Establishment of Sales pipeline methodology, sales development roles, and supporting toolsMarketing strategy, MARCOM strategy & content developmentAMAREL Ltd provides complementary professional services to support our customers' complex systems and products from design through manufacturing and after-sales.Consistently supporting leading companies in Israel's defense and civil sectors and abroad for more than 120 years. Among our services: Engineering documentation, technical writing, field training, field testing, system integration, maintenance, IT services, and more.Visit our website: http://www.amarel.net/en/

Strategic business consultant to SMB.- Strategy analysis, planning, and execution- Business development and marketing consultingClients in the fields of Industrial design, Business intelligence, Robotics & autonomous systems, among others.

• Led and managed the business development department, executing strategic moves and building new growth engines for the company.• Focus on the development of new markets, products, and services. Identifying new manufacturers and technologies abroad and conducting local and global market surveys.• Led commercial and contractual negotiations with executive levels in global companies. The accomplishment of JV /cooperation/dealership agreements. Identify, evaluate, and execute M&A.• Taking a substantial part in formulating the company's yearly strategic and business plan, including forming common structures and processes for the different business units.• Development of business models for customers and potential partners.• Create and implement diverse processes in Business Development, Marketing, Procurement (and others), along with creating practical implementation tools.• Taking part in the search and examination of technologies that fit the company's needs and the implementation process – Sales, Service & Headquarters/management• Cross-organization matrix project management - among others, establishing a central procurement department and organizational structure. • Responsible for the company's Cyber / Information Security.• Authorized signer and auditor for different expenses and processes. Direct management of 5-7 employeesKey achievements: development of business growth engines, the establishment of new dealerships, and entry to new fields of business, which led to sales ($M) and profit growth, new cross-company processes, and infrastructure creation and implementation.

• Establishment of the Business Development & Suppliers Relations Department – recruitment, creation of the yearly action plan, processes, and supporting IT. • Establishment of Competitive Intelligence operation creating defined business value and insights.• Creation of internal and external Training courses in varied fields (Marketing, Presentations preparation, Strategy, Pricing, Tenders, and more)• Senior participant of the specification and implementation teams for the company's new CRM (SalesForce), including detailed specification of the Tenders module.Key achievements: continuing to position the company as a market leader, recruitment of new suppliers, entry to new business fields, establishment of the Business Development & Supplier Relations department.

• Specification and establishment of a new company website.• Lead all MARCOM activities including marketing materials, advertisements media, presentations, customer events, conferences, and others.• Responsibility for Brand Management of more than 20 leading brands while implementing a Differentiation strategy and compliance with manufacturer/supplier standards.Key achievements: transition to a modern website, establishing processes to assure uniformity and Branding compliance, substantial upgrade of the company MARCOM materials.

• Specifying, Identifying, and mapping the company's Strategic Customers by segments and industries.• Definition of the Account Manager's roles & responsibilities, relevant processes, and advance tools to improve the sales and service to the company's strategic customers.• Cross-organization while collaborating with the Field and Headquarters managers.• Direct management of 10-15 employees.Key achievements: Substantial improvement in the level of sales & service to the Strategic Customers, the establishment of processes, and supporting infrastructure.

• Establishment of the company's Economic Department, defining team members' Roles & Responsibilities and leading processes.• Focus on Analysis that supports managerial decisions – Trends analysis, profitability, market share, market surveys, and new brands/products penetration plans.• Defense Division (co-management until 2015) – leading Project Managers teams in the Defense field, including the development of armored vehicles, tender submission, and business development in Israel and abroad. Direct management of 3-7 employees.Key achievements: Establishment of professional teams, which generated value for company field divisions and headquarters.

AxisMobile- a start-up developing platforms for communication services providersMy role consisted of work with global customers abroad, projects management for localization and testing.

Mediagate – a subsidiary of Telrad-Networks development of Unified Messaging systems.• Professional Services Manager - Implementation of new systems and services, interfacing R&D and final customer (joint specification), defining service configuration, supporting sales on RFP/RFQ submission.• QA &Integration, Responsible for Training and documentation.