Iris Yen-Kastoff Email & Phone Number

Beaverton, Or, Us

Uncovered rich insights through employee listening to power actions tied to enterprise priorities (through September 2024).Key accomplishment:Evolved Nike employee experience strategy by delivering foundational employee lifecycle analysis after mining 6 years of untapped employee listening survey data in Qualtrics for new insights. Created key takeaways for stakeholder focus and impact, both at critical moments and across the lifecycle.

Beaverton, Or, Us

Led a quarterly Women’s Sport learning agenda, prioritizing and balancing stakeholder knowledge gaps, business needs, areas of opportunity, and high impact. Championed gender equity and an insight-driven culture, serving as the primary thought partner to stakeholders in brand marketing, product, and merchandising.Shaped critical business decisions by managing a multi-disciplinary research portfolio tied to the learning agenda, collaborating cross-functionally in a highly matrixed environment. Embedded insights into key product and marketing briefs, launches, corporate strategic reviews.Key accomplishments:o Developed a foundational resource on girls’ and women’s lifecycle of sport—focusing on the key transition points of puberty, motherhood, and menopause—that inspired products such as leak protection apparel, pump-compatible bras, EasyOn footwear, and pregnancy/postpartum training programs.o Enriched the enterprise segmentation strategy by conducting deep research across geographies to understand consumer personas in context of basketball and global football. Crafted insights that served as the consumer bedrock and source of truth for strategies across functions.o Enabled Nike Basketball footwear product, brand, and merch teams to make critical decisions about the current and future structure of the product line and the gendered product strategy, by managing a conjoint study to analyze consumer preferences for footwear features and benefits.

Beaverton, Or, Us

Spearheaded a deep multi-phase, mixed-method body of research on gender equity and sport that challenged status quo and fundamentally transformed the enterprise strategy for serving girls and women.Launched the first-ever motherhood brand, product, and services offering—Nike (M)—by developing a foundational omnichannel global marketing strategy grounded in rich research and insights and a powerful perspective shift: mothers are the toughest endurance athletes.Crafted a new brand architecture—mission, vision, and positioning—for Nike Women that sparked significant strategic and perspective shifts (e.g. from ‘women need sport’ to ‘sport needs women’).

Beaverton, Or, Us

Pioneered creative connections between athletes and sport, grounded in the vision of making sport a daily habit, by designing brand and product experiences that experimented with emerging technology.

Beaverton, Or, Us

Led start-to-finish global strategy, creative planning, and executional oversight across the Nike Running digital landscape that landed stories with channel-right impact, scaled community (increasing Instagram following from 1.7M to 5M+) and membership, and drove product conversion.

Beaverton, Or, Us

Developed global branding, messaging, and editorial strategies for all Nike Running social media channels, tailored to different geographies and platforms, achieving record post-level engagement.

Beaverton, Or, Us

Powered growth in the running marketplace in TX and LA by nurturing deep relationships with the local account base and partners, leading market pulsing, product education, and event management.

Beaverton, Or, Us

Gathered and analyzed consumer insights on the Nike+ member experience, making key recommendations and a rollout plan for significant improvement in site and user experience.

Austin, Tx, Us

Organized and executed marketing initiatives and promotions at UT Athletic events, performing responsibilities at events and programs targeted at audiences up to 100,000+ people while liaising with corporate sponsors.

Bba, Ba, Business Honors, Marketing, Plan Ii Honors Program

Executive Education, Purpose And Profit: Creating Shared Value

Other; Certificate In Sustainable Business Strategy

Bachelor Of Business Administration (Bba), Mercadotecnia