Iris Yen-Kastoff Email & Phone Number

Beaverton, OR, US

Uncovered rich insights through employee listening to power actions tied to enterprise priorities (through September 2024).Key accomplishment:Evolved Nike employee experience strategy by delivering foundational employee lifecycle analysis after mining 6 years of untapped employee listening survey data in Qualtrics for new insights. Created key takeaways.

Beaverton, OR, US

Led a quarterly Women’s Sport learning agenda, prioritizing and balancing stakeholder knowledge gaps, business needs, areas of opportunity, and high impact. Championed gender equity and an insight-driven culture, serving as the primary thought partner to stakeholders in brand marketing, product, and merchandising.Shaped critical business decisions by.

Beaverton, OR, US

Spearheaded a deep multi-phase, mixed-method body of research on gender equity and sport that challenged status quo and fundamentally transformed the enterprise strategy for serving girls and women.Launched the first-ever motherhood brand, product, and services offering—Nike (M)—by developing a foundational omnichannel global marketing strategy grounded in.

Beaverton, OR, US

Pioneered creative connections between athletes and sport, grounded in the vision of making sport a daily habit, by designing brand and product experiences that experimented with emerging technology.

Beaverton, OR, US

Led start-to-finish global strategy, creative planning, and executional oversight across the Nike Running digital landscape that landed stories with channel-right impact, scaled community (increasing Instagram following from 1.7M to 5M+) and membership, and drove product conversion.

Beaverton, OR, US

Developed global branding, messaging, and editorial strategies for all Nike Running social media channels, tailored to different geographies and platforms, achieving record post-level engagement.

Beaverton, OR, US

Powered growth in the running marketplace in TX and LA by nurturing deep relationships with the local account base and partners, leading market pulsing, product education, and event management.

Beaverton, OR, US

Gathered and analyzed consumer insights on the Nike+ member experience, making key recommendations and a rollout plan for significant improvement in site and user experience.

Austin, TX, US

Organized and executed marketing initiatives and promotions at UT Athletic events, performing responsibilities at events and programs targeted at audiences up to 100,000+ people while liaising with corporate sponsors.

Bba, Ba, Business Honors, Marketing, Plan Ii Honors Program

Executive Education, Purpose And Profit: Creating Shared Value

Other; Certificate In Sustainable Business Strategy

Bachelor Of Business Administration (Bba), Mercadotecnia