Italo Vazon Páez Email & Phone Number

in charge of:- managing key accounts in the pharmacy and perfumery channel, such as Salcobrand, Farmarcias Ahumada & Preunic- deploying the channel sales strategy in terms of projection, negotiation, POS strategy, planogram, launches and campaigns- defining marketing investments for the channel- designing action plans to ensure meeting KPI targets, such.

in charge of:- managing strategic accounts such as Falabella and Ripley- purchase planning and sales execution of retail, ecommerce and wholesale channels- the relationship with Asian suppliers and purchasing negotiations- definition of product range, price structure and segmentation of each season- promoters strategy and supervision

in charge of:- managing strategic accounts such as Falabella, Ripley & Cencosud- leading the cross functional team supporting SKA development (Marketing, Planning & Ops)- leading corporate bid for Falabella- leading the ecommerce strategy for wholesale channel

in charge of:- leading the commercial strategy and brand’s presence across the country- managing the performance of 40 different Field accounts- channel sales targets & Forecast

In charge of:- tracking channel performance for all customers- trade terms strategy definition- building and controlling sales targets & forecast - pre- sales coordination- RSM team leader (SO tracking, POS negotiation & Targets to promoters)

Double headcountIn charge of:- planning range of products- defining price architecture for the business unit- transferring product knowledge to Sales & Marketing Team- coordinating product launches

In Charge of:- implementing Go-to-Market process- managing Article Master Data (Sysphera-RMA-SAP)- tracking business performance - coordinating BU Concept-To-Consumer team

- Pricing and margin analysis- Showroom implementation and samples management- Article Master Data handling (SAP Key User)- Reporting and analysis for Senior Management

- Marketing Analytics & Demand Forecasting- New product development- Finance II- Microeconomics II- Workshop: Introduction to Business- Workshop: Intrepreneurship

Diplomado Dirección Financiera

Master Of Science In Marketing

Titulado vía tesis por invitación Ranking de Egreso: 3% Calificación: 6,0 (Escala de 1,0 a 7,0)

Ingeniería Comercial