Elevated Verint's marketing strategies driving innovative channels and initiatives. Supporting the company’s transition into a prominent player in the highly competitive CCaaS market. Rebuilt teams, reshaped processes, and strengthened alignment between marketing and sales, driving measurable impact. • Rebuilt and restructured the Marketing Operations team into a Growth and Marketing organization to support a strategy-first approach, aligned with the company’s goal of achieving ‘Rule of 40’ performance metrics.• Established a data-driven decision-making framework for marketing analytics, elevating organizational impact and performance.• Launched and scaled a paid performance marketing function from inception to managing a $1M+ annual budget, enabling Verint’s competitive positioning in the CCaaS market.• Led the development of intent-based ABM programs, fostering deeper sales-marketing alignment and building a robust inbound-led outbound strategy.• Optimized marketing processes and technology, positioning Verint for sustained growth and differentiation through advanced automation and a modernized tech stack.

Positioning Conversocial as a leading Private Messaging solution, and a leading CX player in the airline and retail industries. Leading Conversocial’s marketing organization, structuring and executing Conversocial’s marketing strategy; Positioning, Brand, Content, Pricing, Growth, BD, and Comms. Driving trackable and scalable growth. • Served as a key member of Conversocial’s executive leadership team, driving strategic initiatives and business transformation.• Led the repositioning of Conversocial from a Social Customer Service solution to a leader in Private Messaging CX, strengthening brand identity and market presence.• Achieved 10x growth in lead and inbound pipeline generation within the first year by collaborating with sales leadership and leveraging a unique market position.• Rebuilt the company’s pricing model into a consumption-based structure and directed the go-to-market strategy for bots and automation solutions.• Elevated Conversocial’s voice through impactful, urgency-driven content that engaged executive-level audiences and enhanced brand visibility.• Successfully guided the marketing organization through Conversocial’s acquisition by Verint, managing both pre-acquisition due diligence and post-acquisition integration.• Executed all marketing integration milestones ahead of schedule, achieving alignment with earn-out goals while retaining 100% of the team’s headcount over two years.• Positioned team members in significant roles within Verint post-integration, ensuring continuity and career growth.

(Acquired By Just Eat)