Vp Of Marketing And Growth
CurrentElevated Verint's marketing strategies driving innovative channels and initiatives. Supporting the company’s transition into a prominent player in the highly competitive CCaaS market. Rebuilt teams, reshaped processes, and strengthened alignment between marketing and sales, driving measurable impact. • Rebuilt and restructured the Marketing Operations team into a Growth and Marketing organization to support a strategy-first approach, aligned with the company’s goal of achieving ‘Rule of 40’ performance metrics.• Established a data-driven decision-making framework for marketing analytics, elevating organizational impact and performance.• Launched and scaled a paid performance marketing function from inception to managing a $1M+ annual budget, enabling Verint’s competitive positioning in the CCaaS market.• Led the development of intent-based ABM programs, fostering deeper sales-marketing alignment and building a robust inbound-led outbound strategy.• Optimized marketing processes and technology, positioning Verint for sustained growth and differentiation through advanced automation and a modernized tech stack.