• Created content on Youtube that included managing video quality, editing and sourcing assets.• Performed A/B testing on titles, thumbnails and descriptions to assess the target market preferences measured by KPI such as views and watch duration.• Prepared a schedule to post daily videos at around the same time everyday to stay consistent and create an expectation from audiences as to when I post content.• Conducted keyword SEO research on relevant hashtags, titles and descriptions, leading to increased visibility and impressions.• Achieved a 90% like to dislike ratio, while garnering over 100,000 views across all videos in the course of 1 year.

• Managed the Pre-construction Instagram page by creating content scheduled weekly.• Implemented and set up Agile Project Management Methodologies such as Kanban to enhance the overall organization of tasks.• Conducted research for pre-construction projects in Toronto and the Greater Toronto Area (GTA) set to launch within the next two years and later, choosing 2 projects each week from a pool of over 200 condo and townhouse projects.• Enhanced the exposure of realtor listings by posting them consistently and in a timely manner, scheduled daily, which resulted in growth in inquiries and leads.• Performed A/B testing on realtor posts by looking at key performance indicators based on views and engagements and changing titles, descriptions and images accordingly.• Delivered Business Admin tasks as required.

• Managed the digital business media strategy on digital channels that included social, email and website.• Improved the SEO of their website achieving 1st page search results in Google for local searches for key words.• Enhanced the business website by adding a Google map plug-in, a chat bot and alt text to images, resulting in a 10% increase in web hits, a 90% satisfaction rate among users.• Created content for social media platforms such as Instagram, Twitter (now known as X), Facebook and Amazon by creating content to pique the interest of new clients with videos and graphics.• Researched competitors and created reports by keeping track of key performance metrics and utilizing frameworks such as SWOT analysis.• Maintained communication with clients via email marketing, promoting new items and discounts by sending out emails consistently once a week.• Ensured that email marketing strategies adhered to best practices and compliant to CASL (Canada Anti-Spam Legislation).