Ibrahim T. Email & Phone Number

San Francisco Bay Area

• Planned and conducted qualitative and quantitative research activities: surveys, interviews, usability tests, card sorting, and tree testing
• Conducted 11 in-person and remote interviews with users
• Developed usability test plans and conduct 36 in-person and remote usability tests using UserTesting and Userlytics
• Planned and ran 4 card-sorting and 9 tree-testing studies using Optimal Workshop to support the website information architecture
• Synthesized and communicated research findings through personas, customer journey maps, presentations, and reports

• Researched and designed 3 internal tools serving 14 stakeholders and 29 users across the company
• Planned and led qualitative and quantitative research activities: surveys, interviews, usability tests, and other methods
• Conducted 71 in-person and remote interviews with stakeholders and users
• Conducted 58 in-person and remote usability tests on lo-fi and hi-fi prototypes, and live products using Zoom
• Presented findings to stakeholders and users on regular basis to create alignment among the parties involved
• Led and managed 2 in-house development teams of 7 developers working on internal products

• Conducted market research on new markets and spearheaded Sweden penetration efforts acquiring 2 new clients during the first year
• Managed and maintained relationships with 7 existing clients and traveled internationally to generate leads, procure clients, and negotiate contracts
• Developed and effectively managed company marketing strategy and budget of $50,000 in a fast-based client-focused environment
• Worked closely with clients and project managers during the pre-sale process to collect clients requirements through client qualification questions
• Increased interdepartmental transparency by introducing HubSpot CRM to synchronize efforts of Service Delivery, Human Capital, and Finance departments, and to decrease lead response time increasing the deal closing.

• Generated 200 prospects per month to generate new leads
• Nurtured an average of 4 leads per month through the sales cycle
• Designed and wrote company’s core marketing materials, case studies, sample projects, and presentations
• Travelled to Israel on a weekly basis to meet leads, discuss projects, and close deals
• Attended tech conferences to increase brand awareness and generate leads

• Conducted user research interviews with 2 stakeholders and 10 potential users
• Researched the US and Gulf regions to identify potential markets
• Collaborated with graphic designer to create high fidelity prototypes
• Conducted 5 usability tests and presented feedback to co-founders on user challenges in the existing UI
• Developed product messaging and market strategy
• Set up the marketing and sales cycle and customized HubSpot Marketing Automation and CRM to nurture leads through their journey

• Collected player feedback from the game community through Facebook and Twitter
• Presented player feedback findings to 4 stakeholders to support in-game design decisions
• Created and implemented social media strategy on Facebook and Twitter increasing user engagement and player retention