Ita Safwat Email & Phone Number

New York, Ny, Us

New York, United States

Charged with achieving operational excellence through innovative initiatives that improve efficiency and performance. Utilize data analytics and market insights to implement process enhancements that streamline workflows, reduce costs, and optimize resource allocation.* Lead the integration of diverse platforms across operational functions, ensuring seamless data flow and communication between systems to enhance overall efficiency and reduce operational silos.*Develop and execute comprehensive retail strategies that leverage market insights and consumer behavior analytics, strengthening competitive positioning and significantly boosting profitability.

Nueva York, Estados Unidos

Partnered across all banners and managed budgets. Oversaw large-scale events, trade shows, production companies, media / PR, digital, advertising, and agencies. Built relationships with vendors, suppliers, and brand leadership.Negotiated contracts to maximize growth and profit. Evaluated supplier performance and SLA / metrics achievement.* Charged with leading continuous process and system improvements, while driving exceptional customer service and cost savings in alignment with corporate initiatives.* Selected to lead significant projects and work cross-functionally with regional/global teams, interfacing with all levels of management across all regions.

New York, United States

Drove strategy, business development, revenue growth, and operational efficiency for a $250M business, across national retail department store networks and new business channels. Planned and managed strategy that leveraged digital tools and opportunities to link marketing across CRM, loyalty programs, product segmentation, and in-store promotions. Built strong relationships with host retailers by delivering high-quality on new category and expansion plans.* Led data-driven optimization of campaigns – e.g., introduced A/B testing and consumer insights focus. * Implemented innovative customer engagement tools (loyalty programs, entryway Loyalty Tablets, incentives) that delivered a 160% increase in new customer capture and +$2M in incremental sales.

Florida, United States

Promoted and excelled in managing a $20M market across South Florida. Facilitated successful overhaul of the team – refining expectations, establishing competitive goals, and providing influential leadership, resulting in a significant performance increase. Enhanced outcomes with data-driven metrics, comprehensive training, coaching, and motivational approaches to management.* Developed clear strategy for top, medium, and bottom doors, identifying opportunities in our key focus KPIs: SPAH, Conversion, Comp%, and payroll.* Empowered field teams, acquiring the right talent to drive sales and increase volume while achieving a customer-obsessed mindset across all 3 segments: Core, Outlet, and Department Store environments.

Peru

Led the launch of Sunglass Hut brand in Peru. Headed positioning, branding, expansion strategy, operations, P&L, business development, and e-commerce. Managed budget, P&L, and forecasting. Charged with scouting new locations and vendor/partner/retailer/contract negotiation.* Grew area to $4M in annual sales vs goal of $3.2M.* Led introduction of emerging retail technologies and best practices – new customer capture, Luxottica’s 1st LATAM warranty programs.

Chile

Developed and implemented strategic oversight for a $45 million market-driven business, enhancing client success and retention while accessing new business channels across the territory. Directed operations across 60 stores, focusing on product management, profitability, merchandising strategies, sales cycle optimization, growth initiatives, and retailer negotiations.*Grew total market share from 10% to 25% by redefining strategy for skincare/makeup categories.* Recognized for refining strategies in/outside POS to achieve 100% Clinique DNA presence

Chile

Led retail business development, brand management, buying, planning, allocation, renovations, and relocations with top-grossing merchandising methods, which enhanced lifestyle brand visibility. Tracked market/consumer trends to consistently improve approaches and market position. Created reports on performance data and KPIs.* Managed revamp of stock and buying models for each retail site – led to a 25% increase in sell-through.* Led project expansion from FSS to Host Retailer & Travel Retail.