WHAT I DO: I design and develop smart original products for the home and kitchen that make life easier for people everywhere. Even as a child, I always wanted to be an inventor – and that passion has stayed with me. Over time, I have focused more and more on product development, and in 2008 I founded B4market, with the magnetic kitchen towel that became a bestseller in Israel and overseas. This was just the first step in my design journey! In 2019, we launched the Fennoma brand, with the goal of collaborating with retailers worldwide.WHO WE WORK WITH: We have excellent relationships with distributors and retailers, and our products are currently being sold at 300 points of sale in Israel alone. I also advise other companies on topics like innovation and product development.WHAT MAKES US DIFFERENT: I am proud to say that Fennoma has become a recognized source of innovation, as our products often pioneer new design directions and anticipate consumer needs. This is all due to the fact that Fennoma is a brand based on creativity, imagination, and a forward-thinking perspective. We always look for ways we can do things differently and better.HOW IT WORKS: We manage the complete design process, from initial idea to finished product. This includes meticulous product development to ensure excellence in both style and functionality, and working closely with suppliers in order to maintain high quality materials and finishing. Fennoma is based in Rehovot and Ashdod, Israel, and we operate via logistics warehouses worldwide.READY TO TALK? Reach out to me here or contact me directly at itay@b4market.co.il You can also visit our website at www.fennoma.co.il to view our current product portfolio and learn more about what makes Fennoma truly phenomenal!