Self-service; Product-Led Growth (PLG)

Acquired by SmartBear.Responsible for the overall marketing strategy and execution; Positioning, messaging, demand gen, branding, product marketing, content, SEO, and more.

• Marketo Certified Expert.• Build and maintain performance-focused automated marketing campaigns while continuously analyze operational processes to ensure marketing efficiency, productivity, and effectiveness.• Manage the strategy, development, and execution of lifecycle marketing initiatives across all channels.• Develop and execute lifecycle marketing strategies that drive measurable improvements in customer engagement and decreased churn.• Design and create landing pages and email templates while following best practices to ensure all templates are optimized for performance.• Leverage Marketo to analyze campaigns performance, ROI, and pipeline influence along with prospects engagement behavior throughout the lead's journey.

Building reports in order to monitor for billing discrepancies in third-party ad partner platforms, alerting the team regarding errors in billing numbers and provide insights to ensure long-term success. In charge of media plan budget – organizing and following the assigned budget while making sure campaigns budget is delivered according to the agreed capping.