Itee Vijay Email & Phone Number

Tata Consumer Products LimitedStrategically spearheading cross-functional for New Development Projects while consistently delivering impactful innovation communication, superior packaging design, and insightful ATL/BTL creative solutions. Successfully curated and executed PAN India films of as part of brand initiatives to enhance and strengthen Tata Salt's Brand Equity.Wipro Consumer Care & Lighting:As a Brand Executive at Wipro Consumer Care, I successfully managed Santoor Sandal & Turmeric Soap along with other soap variants for over 4 years. My expertise lies in Consumer Care Brand Management and Marketing Communications. I excel in key marketing principles and have a strong track record in planning and executing both ATL (Above the Line) and BTL (Below the Line) activities.My achievements include leading New Product Development projects, from concept to market launch, in collaboration with cross-functional teams such as Research, R&D, Packaging, and Creative Agencies. I played a pivotal role in the nationwide relaunch of Santoor Soaps, overseeing creative and media agencies for packaging design, POSM design, Print ads, OOH, and campaign execution. My responsibilities also encompassed managing marketing collaterals with creative agencies, from briefing to design and execution.Additionally, I managed pre and post-production requirements while effectively controlling the POSM budget and ensuring the availability of signage and POP materials at outlets.In summary, my three-year tenure at Wipro Consumer Care was marked by successful brand management, cross-functional collaboration, and the strategic execution of marketing initiatives.Areas of Interest:Brand Management| ATL & BTL | New Product Launch | Advertising & Promotion| Marketing Analytics | Market research | Business analyticsSoft Skills:Strong Analytical Thinking| Leadership Skills| Decision Making| Team Player| Effective Negotiator| Persuasive Communicating| Multitasker | Customer Relationship Management| Self-motivated.Relevant coursework:Marketing| Brand Management |Sales & Distribution| Digital Marketing | Marketing Research| Operation Management | Marketing Management Technical Skills:Advanced Excel| MS-PowerPoint| Nielsen Answer Software | IMRB Pulseplus Software

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