Digital Marketing Manager
Current● Worked on different projects including LinkedIn marketing to identify target audiencenusing SalesNavigator.Assisting team on drafting notes and personalization.● Plan and manage social media and content marketing campaigns for both B2B and B2C products.● Monitor campaign performance, including click-through rates, conversion rates, and return on ad spend(ROAS), and make data-driven adjustments to optimize campaign performance.● Handling performance marketing for the company including Google Ads , Facebook ads.● Generating leads for the sales team via ads including both B2C and B2B product● Experistise in using Meta Business Suite and keyword research for Google ads.Creating list ofnegative keywords to improvise Ad performance.● Handled a team of 8 members assisted them on day to day tasks such as Creatives designing ,posting on Instagram, facebook, creating content.
