Leading the brand marketing and creative function to create market buzz, sales enablement, and demand generation.Building and maintaining a repository of Marketing collateral comprising of brochures, infographics and videos, articles etc.Planning and executing webinars for thought leadership and demand generation.Identifying and participating in various relevant industry forums to demonstrate thought leadership and gain mindshare.Identifying key influencers like analysts, journalists and consultants and engaging effectively to achieve high media share-of-voice and analyst endorsements

Campaign Management : Strategize and manage all day-to-day digital marketing activities; including social media, landing pages, paid social, webinars, influencer collaborations.Content Program : Develop and manage a fully articulated editorial plan that aligns to business priorities and objectives. Lead and collaborate with internal team members to produce content (blog, campaign assets, social creative, etc), ensuring everything is developed on time and up to brand standards.PR + Events : Research collaborative promotional opportunities, events, and sponsorship opportunities which support the company's strategic direction and provide necessary recommendations.Reporting + Analytics : Work directly with leadership to develop and execute Marketing Strategy. Compile and analyse all the data from marketing initiatives with actionable recommendations for improvement.

Brand and Campaign Management: Developed integrated B2C and B2B marketing campaign strategies and activity plans. Liaising with external agencies for digital and print media to create brand communicationplan and monitor the execution. Increased brand visibility using social media platforms; increase website traffic. Planning, developing and implementing PR strategies. Post campaign analysis.Marketing Communication: Assisted in quality production of marketing literature, communication drafts, productbrochures, product user help files and preparing story board for the videos. Assisted the concerned team with Marketing and Communication support for entering in theUS market for the first time.

Interfaced with vendors and channel partners for marketing initiatives like trade shows andseminars.Liaisoned with a digital agency to execute and monitor SEO and SEM.Provided support to create digital marketing collaterals – websites, banners, emailers etc.Assisted in planning and implementation of events managed by the corporatecommunications team.Smoothly handled the execution of a panel discussion on “Significance of LiberalEducation” and adroitly handled on the spot inquiries from the parents for a four yeargraduation program.The event turned out to be a great success and was later replicated in 4 more cities in orderto spread awareness about Liberal Education.

Two months summer internship with Green Valley Home Developers to design event calendar for their upcoming project “Glomax Mall” Kharghar.