- Provided mentorship and managed the workflow of a team of digital marketing analysts, ensuring their productivity, growth, and alignment with common objectives- Continuously monitored and evaluated the performance of each team member, provided constructive feedback, and recognized exemplary work through regular feedback sessions- Implemented stringent quality control measures to ensure that all tasks performed by the team adhered to established standards and best practices- Collaborated with the quality team to develop a plan to improve the performance of underperforming team members- Conducted keyword research and analysis to identify high-value keywords for PPC campaigns- Managed and optimized PPC campaigns on Google Ads and other platforms to maximize return on investment (ROI)- Monitored and analyzed website traffic and performance using Google Analytics and other tools- Collaborated with clients and internal teams to develop and execute integrated marketing campaigns- Developed comprehensive strategies aligned with the business goals of top clients, utilizing various optimization techniques and channels- Utilized analytics tools to assess campaign performance, interpret data, and derive actionable insights to optimize strategies on an ongoing basis

1. Responsible for supporting paid search campaigns for global advertisers under a wide spectrum of industries.2. Creating analytical reports highlighting campaign performance across all advertising platforms, which reflect KPIs and improvement area.3. Supports on shore teams with massive search engine advertising account restructures for Fortune 500 clients, which include world’s largest retailers.4. Manages customer expectations appropriately and keep projects on schedule and within scope.5. Interacting with clients to resolve campaign issues.6. Analysing and tracking campaign performance.7. Writing highly relevant Ad copies for the ad groups to increase CTR.8. Adding Negative keywords to improve campaign's health9. Recommending Budget to the clients for the better performance of the account.10. Suggesting keyword bids on the basis of quality score and search IS lost due to rank, to improve keywords ranking11. Working on Display Campaigns to provide recommendations for Placements, Topics, Display Keywords with estimates.12. Creating a New build campaign, providing keywords and estimates for existing campaigns13. Proficient with Ad words Editor Tool.14. Proficient with MS Excel.15. Optimize CPA based accounts basis on conversion and prevent the unnecessary cost.

• Procuring and populating content for product catalog• Converting raw data to final content which would be live on the website/app• Setting up the products on website across categories• Reviewing all available data and researching for missing information• Ensuring that the website/app content is accurate and up to date• Contributing to reducing and solving issues in catalog for optimizing the supply chain process.• Requirement gathering direct interaction with client.• Content writing.• Content management.