Iti M. Email & Phone Number

London, Gb

London, Gb

London, England, United Kingdom

Manage the creative direction and brand marketing strategy for in the UK market. Leverage the power of brand and event partnerships to create unique and captivating activations, in turn contributing to the brand's mission and contributing to positive social and environmental change.

Brisbane, Australia

Lead marketing strategy and operation of a successful independent music label specialising in underground electronic and ambient music. Create and execute targeted marketing campaigns across social media, email marketing, and other digital platforms to promote the label's releases and events. Collaborate with the label's global distribution partner to develop budget forecasts and drive sales. Maintain a strong network of industry contacts, including artists, distributors, managers, booking agents, venues, local and national radio stations, and DSP curators. Plan and execute successful events featuring local and international artists, overseeing all aspects of marketing, ticket sales, and production. Monitor and analyse campaign performance metrics, making data-driven decisions to optimise future campaigns. Manage the label's brand identity, ensuring consistent messaging across all marketing channels.

Gold Coast, Queensland, Australia

Developed B2C copy and social media marketing materials specific to the tattoo industry. Conducted A/B testing and analysed performance data to optimise copy and improve engagement and conversion rates. Assisted the marketing manager with social media management, content scheduling, and asset generation. Collaborated with cross-functional teams, including design and development, to ensure cohesive brand messaging. Customised the brand message to effectively capture the target audience's interest and drive engagement. Stayed up to date with industry trends and advancements to maintain relevance in the field.

Brisbane, Australia

Oversaw all aspects of artists' careers, such as booking shows, managing finances, guiding creative direction, and negotiating contracts and deals. Maintained a strong network of industry professionals, including record labels, promoters, and booking agents. Created and managed budgets for recording, touring, and marketing activities, ensuring financial success. Collaborated with the artists to strategise the social media and online presence to expand their digital footprint. Stayed abreast on industry trends and emerging artists to identify new opportunities to further the artists' success.

Brisbane, Queensland, Australia

Researched, wrote, and edited cultural profiles for SBS. Developed accurate and engaging content to promote cultural understanding and tolerance. Conducted culturally sensitive interviews on topics like food, festivals, religion, music, and art. Utilised clear and concise language to appeal to a broad audience and optimize for search engines.

Qld Commonwealth Parliamentary Offices

- Completed an internship at the Office of Kevin Rudd, Australia’s former Prime Minister and current ambassador to the United States. - Gained hands-on experience in policy research, briefing, editing and fact-checking. - Assisted with research and analysis of domestic and international political and policy issues, contributing to briefing notes for media appearances (most notably, the ABC’s “Question Time”). - Contributed to edited and fact-checking “The PM Years”, a memoir by Kevin Rudd on his time as Australia’s Prime Minister. Ensured accuracy, clarity and consistency of content and style throughout the book.

Bachelor Of Arts - Ba, International Relations & Japanese Language

Year 12 Graduate Certificate

Activities and Societies: Senior Prefect, Youth Parliament, GPS Swimming