Shaping the visual identity, content strategy, and creative direction of our subsidiaries, Qinetic Music, Bangla New Era, Daekho Studios, and Daekho TV, my responsibilities include and are not limited to:• Creative Vision: Leading the creative vision for each subsidiary, aligning it with Qinetic Network's overall brand strategy and objectives.• Content Strategy: Developing and executing content strategies that resonate with our diverse audiences and clients alike, ensuring compelling and engaging content.• Brand Storytelling: Driving long-term brand storytelling initiatives while establishing consistent and captivating narratives that reflect the unique identities of our subsidiaries, clients and artists.• Creative Direction: Providing clear and inspiring creative direction to the team, overseeing the development of brand commercials, music videos, and content for clients, artists and our own subsidiaries.• Production Management: Overseeing all stages of production, from pre-production to post-production, ensuring the delivery of high-quality and impactful content.• Collaboration: Collaborating closely with cross-functional teams, including Distribution, Production, and Design, to ensure seamless execution of creative campaigns and projects.• Innovation: Staying up-to date on industry trends and emerging technologies to infuse a breath of fresh air - unique approaches per se, into the creative process and deliver cutting-edge content.• Talent Development: Mentoring and guiding creative talent within the team, fostering a collaborative and growth-oriented environment.• Performance Analysis: Analyzing the performance of creative initiatives and campaigns, leveraging data insights and A/B testing to optimize future strategies.CLIENTS:• Brands - MINISO Bangladesh, HAIER, K-Sports, WALTON Group, bKash, Dhaka Sessions and more.• Artists & Talent - Tahsan, Muza, Mumzy Stranger, Master-D, Pritom Hasan, Protik Hasan, Ridy Sheikh, Safa Kabir and more.

Teaching assistant to the faculty members of the Advertising stream under the Department of Media and Communication.

PROJECT: Bakorkhani Manuscripts1. 2 months social movement project tackling the redundant laws of Bangladesh - Grant provided by BRAC & BLAST.2. Managed and elevated the overall presence of the project - Implemented integrated marketing communication strategies with a focus on digital campaigns on Facebook and Instagram.3. Proofing and utilizing best practice SEOs for the comics.