Santiago Gomez Email & Phone Number

- Conducted thorough research to identify potential influencers, handled outreach, negotiated terms, and guided influencers through campaign activations, leading to over 50 successful collaborations per month.- Accurately entered and maintained performance statistics and KPIs for influencer campaigns, ensuring data integrity and timely reporting.- Managed ongoing relationships with recurring creators via email, ensuring clear communication, timely responses, and sustained engagement to maintain long-term partnerships.- Researched current trends and developed creative ideas and copy for influencer content, helping creators produce engaging and relevant material that resonated with target audiences.

Magdalena, Colombia

- Led the development and execution of multimedia content, ensuring alignment with brand guidelines and market trends, resulting in a 20% increase in social media engagement within the first two months of implementation.- Partnered with external agencies to conceptualize and craft compelling online campaigns, optimizing copy and creative elements.- Cultivated and maintained relationships with influencers to enhance brand visibility, coordinated influencer campaigns, and tracked their performance, contributing to a 46% growth in follower base within 3 months.- Created detailed reports and presentations on campaign results and social media metrics, offering useful insights to help guide strategic decisions.

Magdalena Area, Colombia

- Proactively identified of business and communication opportunities.- Developed the brand marketing strategies in order to establish strategic direction and brand positioning.- Creative direction for all off-line marketing materials.- Structured the customer journey to create brand awareness on each touchpoint.

Magdalena Area, Colombia

- Assisted on multi-channel strategies by planning, coordinating and supervising on mobile, online media, social, BTL activations, sponsorships, events, festivals, influencers and on-site branding for the development of consumer and other stakeholders relationships inside brand's guidelines such as Aguardiente Antioqueño and Ron Medellin.- Recruited, trained and managed a team of more than 40 people for the correct development of 3 of the 5 main events and the BTL activation in the city during its biggest festivities, Fiestas del Mar.- Supported the team with managing external partnerships/agencies in developing and executing all activations.- Created presentations to articulate marketing plans and ideas with broader teams.- Managed tactics budgets and invoices while tracking spending for all campaigns and ensure efforts stay within budget and vendors are paid on time.

Magdalena Area, Colombia

- Managed budgets and costs within agreed measures.- Responsable for the execution of brand programs; e.g. BTL experiential, sampling, shopper, sponsorship and events, on-line and promotional marketing activity for different clients.- Created monthly reports for a variety of brands.

Strategic Planning, Marketing

Bachelor'S Degree, Marketing And International Business

Activities and Societies: Innovation and Creativity Mentor

High School Diploma