-Led end to end media strategy, planning, execution for 30+ Google Pixel and App B2C campaigns across APAC region, which helped grow key brand metrics by up to 6% points, and business metrics by up to 20% per market. - Adapted global marketing strategies and concepts for APAC markets based on local insights & analysis.- Developed best practices and implemented a creative optimization framework based on robust data analysis of past performance data for the APAC region. - Led a X-functional team of 7+ people, and directly managed two staff members. - Spearheaded the first ever digital media upfront deal for Google Japan Marketing worth $14M, saving 30% in CPM costs.- Own all media agency relationships in Japan, managing 3 different partners that each range in 20-70 people in size. Established an operations framework that resulted in 0 errors in agency deliverables. - Managed end to end execution of all B2C & B2B Google Japan paid media campaigns, with an annual budget of $200M+, which spanned across 50 campaigns over 10 different product areas. - Trained 200+ Google marketers through the launch of a bespoke media training program for all Google APAC marketers.

- Crafted media strategies for all Japan B2C and B2B Google marketing campaigns - Supported the consolidation of media agency partners to streamline media-related workflow- Advised up to 60 internal and external partners on go to market strategies related to paid media on an annual basis

- Headed the creation of all annual paid media strategy, and managed the execution of 15 brand media campaigns per year.- Oversaw production of all creative brand ad material (i.e. TV CM, print, digital, OOH, radio) for all ATL campaigns. - Supervised and mentored 1 team member. - Oversaw the digital and print launch of Audi magazine, a bi-annual brand publication for Audi owners.

Managed the Johnson & Johnson Vision Care account, spherical products division

created media communication strategy and detailed media plans for major global accounts (i.e. Microsoft, Exxon, Mastercard, Johnson & Johnson Vision care). Gave presentations in both English and Japanese to clients regarding media communications.