Mark Hayes Email & Phone Number

Auckland, New Zealand

San Jose, Ca, Us

Wellington, Nz

Easy Month End is a software-as-a-service (SaaS) provider that offers a cloud-based platform to streamline the month-end close process, balance sheet reconciliations, and task management for finance teams.

San Diego, California, Us

As the Head of Growth Marketing at TASK Group, which was acquired by PAR Technology Corporation (NYSE:PAR), I worked at the group level, overseeing marketing strategies for the company's two primary divisions, TASK and Plexure. The TASK division provided a cloud-based, single-source transaction management platform that offered customers a connected omnichannel solution to capture consumer transactions. Additionally, I supported the Plexure division, which offered a cloud-based customer engagement and analytics solution enabling customers to personalise engagement with end-customers using connected devices.

San Diego, California, Us

I was responsible for optimising all marketing-related digital tools and channels for the Plexure division to ensure they performed optimally and met our overall marketing KPIs. Through close collaboration with our global marketing team across key markets, including Japan, EMEA, and North America, I drove initiatives that supported our broader marketing objectives. I also partnered closely with the sales teams to develop digital marketing strategies that complemented their efforts and contributed to the organisation’s overarching goals.

Sydney, Nsw, Au

Kintell is an video engagement platform and on-demand marketplace that allows anyone to book a one-to-one video session with one of Kintell's thousands of vetted advisors for help with anything from learning a new language to changing career. As a key member of the marketing team, I collaborated closely with cross-functional teams to develop and execute marketing strategies that increased platform adoption, user retention, and overall revenue.◾ Produced a viral YouTube video that garnered 71,000 views and a 98% watch-to-completion rate in 6 weeks, leveraging a story-based approach in collaboration with a documentary filmmaker.◾ Achieved a 103.7% increase in conversions and 192.8% annual growth in website traffic through a data-driven content marketing strategy that optimised pay-per-click advertising, landing pages, and YouTube advertising, while also implementing A/B testing and brand awareness initiatives.◾ Gained recognition from AppSumo, a leading software marketplace, with a feature on their blog showcasing our video-first content marketing strategy, "How to Nail Video Email Marketing," which boosted Kintell's international visibility.

Singapore, |, Sg

BOLDLY is a marketplace for screened, qualified professional coaches, revolutionising hyper-personalised staff development for performance at every career stage. Their clients include Metlife, Zespri, Mercedes Benz, Proctor and Gamble, National Australia Bank, Jardines, Shiseido, and Dole.

Singapore, Singapore, Sg

As the Head of Marketing at Gourmet Plus, a subsidiary of Accor Plus, I led the marketing efforts for the Dish Cult product. In my role, I developed and executed data-driven marketing strategies to promote Dish Cult, an augmented hospitality solution designed to enhance the dining experience for customers and streamline operations for hospitality businesses.◾ Reduced cost-per-click by 45% and doubled conversion rates by pioneering a scalable video creation process, allowing for large-scale ad deployment to test and refine video ad strategies effectively.◾ Grew app downloads by 20% in the first month through a multifaceted marketing strategy, leveraging social media advertising, App Store campaigns, influencer partnerships, and creative email marketing. Achieved an average $6 acquisition cost for 400+ new users.◾ Developed and implemented analytics capabilities enabling the marketing team to identify and track consumer lifetime value. This drove data-driven decision making, optimized resource allocation, and increased marketing return on investment.

Takapuna, Auckland, Nz

ROCKETSHP was an award-winning digital marketing agency. As the Chief Marketing Officer I led the marketing strategies and initiatives for a diverse portfolio of SaaS and Fintech businesses with funding ranging from $1 million (Series A) to $100 million (Series D). My role involved developing and executing data-driven marketing plans to help clients achieve their business objectives, drive growth, and enhance their market position.◾ Generated $800K in revenue from a single 30,000-word blog post, leveraging viral reach and captivating content to drive a high volume of qualified leads.◾ Led the go-to-market strategy and marketing plan for our client NYMBUS, a $30M Series A-backed (later $100M Series-D) fintech startup, expanding US banking clients through targeted campaigns and forging executive-level relationships.◾ Collaborated with the CEO to execute the company's expansion into China post-acquisition, successfully launching operations, promoting products, managing cross-cultural teams, and successfully obtaining the required ICP license by collaborating with government officials and ensuring compliance with local regulations.

Grey Lynn, Auckland, Nz

I founded one of the early growth agencies and successfully led the company to an acquisition within just six months. Following the acquisition, I remained on board for an additional six months to ensure a seamless transition and continued growth before moving on to explore new opportunities.◾ Led and finalised my second successful acquisition, showcasing expertise in deal structuring, due diligence, and post-acquisition integration.◾ Achieved significant media exposure and secured coverage in leading business and technology publications like the Wall Street Journal, Wired UK, and Forbes.

After successfully selling the company I co-founded, I took a purposeful career break to explore new opportunities and industries.

◾ Successfully negotiated a $250K angel investment round by showcasing a data-backed business plan, effectively addressing investor concerns, and clear understanding of investor priorities.◾ Executed a successful exit strategy for a company I co-founded, culminating in the buyout of a business partner and orchestrating the company's sale within three years.

Perth, Wa, Au

In my role as a Business Development Manager within Wesfarmers' Offshore Market Placements division, I was responsible for placing complex risks with Lloyds of London. I specialised in identifying, assessing, and presenting unique and challenging risks to the Lloyds market, leveraging my expertise in risk analysis and my strong relationships with Lloyds syndicates.◾ Proactively sought and secured an internal promotion to Business Development Manager, successfully integrating into a new division and contributing immediately to its goals.◾ Surpassed sales targets by generating $2M in new revenue, demonstrating a consistent track record of business growth through effective market penetration, pipeline development, and relationship building.

Perth, Wa, Au

As an Account Manager at Lumley Insurance, a division of Wesfarmers, I specialised in managing commercial risks for our broker partners. My role involved conducting in-depth risk assessments, analysing financial statements, and evaluating loss histories to determine the most appropriate coverage options. I collaborated with underwriters to negotiate competitive terms and pricing, ensuring that our broker partners could present comprehensive and cost-effective solutions to their clients.◾ Outperformed expectations by achieving an annual sales target of $30,000 within the first month, demonstrating strong sales instincts and the ability to quickly adapt to a new environment.◾ Spearheaded business development initiatives that resulted in $500,000 in new revenue during tenure, showcasing strong prospecting, negotiation, and closing abilities.

Wellington , Nz

Invited by the Hamilton West Electorate Chairman to be a part of the election campaign committee for Tim Macindoe who would win the seat in the 2008 NZ General Election. Contributed to various aspects of the campaign including planning, outreach, and coordination efforts, playing a role in the election victory.

Wellington , Nz

Contributed to the development of a comprehensive economics paper chaired by Bill English focusing on developing National Party policy towards revising taxation policies and various economic matters. Contributed to in-depth analyses and discussions, focusing on the implementation of effective economic policies to foster growth and stability.

Wellington , Nz

Served as the Electorate Chairman for New Lynn, supporting Tim Groser, a prominent member of Parliament who sat on the foreign affairs, defence and trade shadow committees.

Wellington , Nz

Contributed to the development of a comprehensive paper chaired by Wayne Mapp focusing on developing National Party policy towards how to foster technology innovation in New Zealand alongside other members including Josephine Grierson and Peter Goodfellow. Participated in discussions, and provided insights on strategies to enhance government policies for technology innovation.

As an Account Manager at Black Wood & Doyle, I supported senior partners in managing accounts for high-profile clients such as Rakon and Goodman Property Trust. I collaborated with the partners to develop tailored risk management strategies, conducted risk assessments and prepared detailed proposals to effectively communicate recommended solutions to clients.◾ Played a key role in securing the Macquarie Goodman property account with over $1 billion in property assets at the time.◾ Independently established and managed a portfolio of accounts, showcasing a strong sense of ownership, initiative, and dedication to driving business growth.

Sydney, New South Wales, Au

In my role as a Commercial Lines Underwriter within IAG's specialised division dedicated to banking partners, I was responsible for managing and underwriting commercial risks referred by the banks. I worked closely with the business teams at HSBC, ASB, ANZ and Westpac to receive and assess commercial insurance applications for their clients, analyzing complex risks, evaluating exposures, and determining appropriate coverage solutions tailored to their unique needs.One of four founding members of IAG's specialized banking division, which expanded significantly to a team of 12 during my tenure, establishing a strong foundation for continued growth and success.◾ One of four founding members of IAG's specialized banking division, which expanded significantly to a team of 12 during my tenure, establishing a strong foundation for continued growth and success.◾ Contributed significantly to a high-performing team's success, generating $20 million in new business within 18 months through effective collaboration, shared knowledge, and a focus on achieving collective goals.

Sydney, New South Wales, Au

As a Personal Lines Customer Advisor at IAG, I was dedicated to providing exceptional service and support to our individual customers. I served as the primary point of contact for personal lines customers, addressing their inquiries, concerns, and policy changes effectively.◾ Earned recognition as a top-performing Personal Lines Customer Advisor, consistently ranking in the top 5 for new business sales nationwide.◾ Proactively pursued and secured a Commercial Lines Underwriter position within the specialised Banking Division dedicated to Westpac Bank.

Graduate Diploma In Applied Psychology

Bachelor Of Arts - Ba, Communication And Media, Film & Television

Accelerated Management Program