Mark Hayes Email and Phone Number
Auckland, New Zealand
Mark Hayes's Location
Auckland, New Zealand, New Zealand
Mark Hayes's Contact Details
Mark Hayes work email
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Mark Hayes personal email
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Mark Hayes phone numbers
About Mark Hayes
As a strategic and commercial leader in the marketing field, I bring over 10+ years of experience in devising and executing growth strategies. My expertise lies in transforming these strategies into thoughtfully sequenced roadmaps, leading to significant achievements including increased pipeline contribution, enhanced customer LTV, and organic growth.My career has been enriched by extensive international and cross-cultural experiences. I have collaborated with leaders and teams across North America, China, Australia, and Japan.Known for my people-centric leadership style, I take pride in cultivating high-performing teams. My track record of delivering double-digit growth stands as a testament to my ability to envision the big picture and develop creative, strategic solutions to meet objectives.I have extensive experience leading marketing efforts for technology products or services, including Software as a Service (SaaS) and Platform as a Service (PaaS) solutions.My professional journey has ingrained in me an experimentation mindset, coupled with an "always be learning" approach. This allows me to rapidly test, learn, and iterate on growth marketing initiatives, further fuelling success and continuous improvement.
Mark Hayes Work Experience Details
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Nz Marketing Manager, Adobe Experience PlatformAdobeAuckland, New Zealand -
Nz Marketing Manager, Adobe Experience CloudAdobe Aug 2024 - PresentSan Jose, Ca, Us
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Advisory Board MemberEasy Month End Aug 2023 - PresentWellington, NzEasy Month End is a software-as-a-service (SaaS) provider that offers a cloud-based platform to streamline the month-end close process, balance sheet reconciliations, and task management for finance teams. -
Head Of Growth Marketing (Group)Task May 2022 - Aug 2024San Diego, California, UsAs the Head of Growth Marketing at TASK Group, which was acquired by PAR Technology Corporation (NYSE:PAR), I worked at the group level, overseeing marketing strategies for the company's two primary divisions, TASK and Plexure. The TASK division provided a cloud-based, single-source transaction management platform that offered customers a connected omnichannel solution to capture consumer transactions. Additionally, I supported the Plexure division, which offered a cloud-based customer engagement and analytics solution enabling customers to personalise engagement with end-customers using connected devices. -
Digital Marketing LeadTask Aug 2021 - May 2022San Diego, California, UsI was responsible for optimising all marketing-related digital tools and channels for the Plexure division to ensure they performed optimally and met our overall marketing KPIs. Through close collaboration with our global marketing team across key markets, including Japan, EMEA, and North America, I drove initiatives that supported our broader marketing objectives. I also partnered closely with the sales teams to develop digital marketing strategies that complemented their efforts and contributed to the organisation’s overarching goals.
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Head Of Marketing (Apac)Kintell.Com May 2020 - Aug 2021Sydney, Nsw, AuKintell is an video engagement platform and on-demand marketplace that allows anyone to book a one-to-one video session with one of Kintell's thousands of vetted advisors for help with anything from learning a new language to changing career. As a key member of the marketing team, I collaborated closely with cross-functional teams to develop and execute marketing strategies that increased platform adoption, user retention, and overall revenue.◾ Produced a viral YouTube video that garnered 71,000 views and a 98% watch-to-completion rate in 6 weeks, leveraging a story-based approach in collaboration with a documentary filmmaker.◾ Achieved a 103.7% increase in conversions and 192.8% annual growth in website traffic through a data-driven content marketing strategy that optimised pay-per-click advertising, landing pages, and YouTube advertising, while also implementing A/B testing and brand awareness initiatives.◾ Gained recognition from AppSumo, a leading software marketplace, with a feature on their blog showcasing our video-first content marketing strategy, "How to Nail Video Email Marketing," which boosted Kintell's international visibility. -
Advisory Board MemberBoldly - Get A Coach Jun 2020 - Jun 2021Singapore, |, SgBOLDLY is a marketplace for screened, qualified professional coaches, revolutionising hyper-personalised staff development for performance at every career stage. Their clients include Metlife, Zespri, Mercedes Benz, Proctor and Gamble, National Australia Bank, Jardines, Shiseido, and Dole. -
Head Of Marketing (Gourmet Plus)Accor Plus Jan 2020 - May 2020Singapore, Singapore, SgAs the Head of Marketing at Gourmet Plus, a subsidiary of Accor Plus, I led the marketing efforts for the Dish Cult product. In my role, I developed and executed data-driven marketing strategies to promote Dish Cult, an augmented hospitality solution designed to enhance the dining experience for customers and streamline operations for hospitality businesses.◾ Reduced cost-per-click by 45% and doubled conversion rates by pioneering a scalable video creation process, allowing for large-scale ad deployment to test and refine video ad strategies effectively.◾ Grew app downloads by 20% in the first month through a multifaceted marketing strategy, leveraging social media advertising, App Store campaigns, influencer partnerships, and creative email marketing. Achieved an average $6 acquisition cost for 400+ new users.◾ Developed and implemented analytics capabilities enabling the marketing team to identify and track consumer lifetime value. This drove data-driven decision making, optimized resource allocation, and increased marketing return on investment. -
Chief Marketing OfficerRocketshp Mar 2014 - Dec 2019Takapuna, Auckland, NzROCKETSHP was an award-winning digital marketing agency. As the Chief Marketing Officer I led the marketing strategies and initiatives for a diverse portfolio of SaaS and Fintech businesses with funding ranging from $1 million (Series A) to $100 million (Series D). My role involved developing and executing data-driven marketing plans to help clients achieve their business objectives, drive growth, and enhance their market position.◾ Generated $800K in revenue from a single 30,000-word blog post, leveraging viral reach and captivating content to drive a high volume of qualified leads.◾ Led the go-to-market strategy and marketing plan for our client NYMBUS, a $30M Series A-backed (later $100M Series-D) fintech startup, expanding US banking clients through targeted campaigns and forging executive-level relationships.◾ Collaborated with the CEO to execute the company's expansion into China post-acquisition, successfully launching operations, promoting products, managing cross-cultural teams, and successfully obtaining the required ICP license by collaborating with government officials and ensuring compliance with local regulations. -
FounderGrowth Devil Feb 2013 - Mar 2014Grey Lynn, Auckland, NzI founded one of the early growth agencies and successfully led the company to an acquisition within just six months. Following the acquisition, I remained on board for an additional six months to ensure a seamless transition and continued growth before moving on to explore new opportunities.◾ Led and finalised my second successful acquisition, showcasing expertise in deal structuring, due diligence, and post-acquisition integration.◾ Achieved significant media exposure and secured coverage in leading business and technology publications like the Wall Street Journal, Wired UK, and Forbes. -
Career TransitionCareer Break Sep 2012 - Feb 2013After successfully selling the company I co-founded, I took a purposeful career break to explore new opportunities and industries.
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Managing DirectorMch Oct 2009 - Aug 2012◾ Successfully negotiated a $250K angel investment round by showcasing a data-backed business plan, effectively addressing investor concerns, and clear understanding of investor priorities.◾ Executed a successful exit strategy for a company I co-founded, culminating in the buyout of a business partner and orchestrating the company's sale within three years.
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Business Development ManagerWesfarmers Aug 2008 - Oct 2009Perth, Wa, AuIn my role as a Business Development Manager within Wesfarmers' Offshore Market Placements division, I was responsible for placing complex risks with Lloyds of London. I specialised in identifying, assessing, and presenting unique and challenging risks to the Lloyds market, leveraging my expertise in risk analysis and my strong relationships with Lloyds syndicates.◾ Proactively sought and secured an internal promotion to Business Development Manager, successfully integrating into a new division and contributing immediately to its goals.◾ Surpassed sales targets by generating $2M in new revenue, demonstrating a consistent track record of business growth through effective market penetration, pipeline development, and relationship building. -
Account ManagerWesfarmers Oct 2007 - Jul 2008Perth, Wa, AuAs an Account Manager at Lumley Insurance, a division of Wesfarmers, I specialised in managing commercial risks for our broker partners. My role involved conducting in-depth risk assessments, analysing financial statements, and evaluating loss histories to determine the most appropriate coverage options. I collaborated with underwriters to negotiate competitive terms and pricing, ensuring that our broker partners could present comprehensive and cost-effective solutions to their clients.◾ Outperformed expectations by achieving an annual sales target of $30,000 within the first month, demonstrating strong sales instincts and the ability to quickly adapt to a new environment.◾ Spearheaded business development initiatives that resulted in $500,000 in new revenue during tenure, showcasing strong prospecting, negotiation, and closing abilities.
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Tim Macindoe Election Campaign CommitteeNew Zealand National Party Apr 2008 - Nov 2008Wellington , NzInvited by the Hamilton West Electorate Chairman to be a part of the election campaign committee for Tim Macindoe who would win the seat in the 2008 NZ General Election. Contributed to various aspects of the campaign including planning, outreach, and coordination efforts, playing a role in the election victory. -
Economic Policy CommitteeNew Zealand National Party Mar 2007 - Mar 2008Wellington , NzContributed to the development of a comprehensive economics paper chaired by Bill English focusing on developing National Party policy towards revising taxation policies and various economic matters. Contributed to in-depth analyses and discussions, focusing on the implementation of effective economic policies to foster growth and stability.
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Electorate Chairman - New LynnNew Zealand National Party Nov 2006 - Mar 2008Wellington , NzServed as the Electorate Chairman for New Lynn, supporting Tim Groser, a prominent member of Parliament who sat on the foreign affairs, defence and trade shadow committees.
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Innovation Policy CommitteeNew Zealand National Party Apr 2006 - Apr 2007Wellington , NzContributed to the development of a comprehensive paper chaired by Wayne Mapp focusing on developing National Party policy towards how to foster technology innovation in New Zealand alongside other members including Josephine Grierson and Peter Goodfellow. Participated in discussions, and provided insights on strategies to enhance government policies for technology innovation.
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Account ExecutiveBlack Wood & Doyle Sep 2004 - Oct 2007As an Account Manager at Black Wood & Doyle, I supported senior partners in managing accounts for high-profile clients such as Rakon and Goodman Property Trust. I collaborated with the partners to develop tailored risk management strategies, conducted risk assessments and prepared detailed proposals to effectively communicate recommended solutions to clients.◾ Played a key role in securing the Macquarie Goodman property account with over $1 billion in property assets at the time.◾ Independently established and managed a portfolio of accounts, showcasing a strong sense of ownership, initiative, and dedication to driving business growth.
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Commercial Lines UnderwriterIag Oct 2002 - Aug 2004Sydney, New South Wales, AuIn my role as a Commercial Lines Underwriter within IAG's specialised division dedicated to banking partners, I was responsible for managing and underwriting commercial risks referred by the banks. I worked closely with the business teams at HSBC, ASB, ANZ and Westpac to receive and assess commercial insurance applications for their clients, analyzing complex risks, evaluating exposures, and determining appropriate coverage solutions tailored to their unique needs.One of four founding members of IAG's specialized banking division, which expanded significantly to a team of 12 during my tenure, establishing a strong foundation for continued growth and success.◾ One of four founding members of IAG's specialized banking division, which expanded significantly to a team of 12 during my tenure, establishing a strong foundation for continued growth and success.◾ Contributed significantly to a high-performing team's success, generating $20 million in new business within 18 months through effective collaboration, shared knowledge, and a focus on achieving collective goals. -
Personal Lines Customer AdvisorIag Jun 2001 - Oct 2002Sydney, New South Wales, AuAs a Personal Lines Customer Advisor at IAG, I was dedicated to providing exceptional service and support to our individual customers. I served as the primary point of contact for personal lines customers, addressing their inquiries, concerns, and policy changes effectively.◾ Earned recognition as a top-performing Personal Lines Customer Advisor, consistently ranking in the top 5 for new business sales nationwide.◾ Proactively pursued and secured a Commercial Lines Underwriter position within the specialised Banking Division dedicated to Westpac Bank.
Mark Hayes Skills
Marketing Strategy
Strategy
Marketing
Seo
Social Media
Social Media Marketing
Digital Marketing
Online Marketing
Management
Business Development
Online Advertising
New Business Development
Project Management
Marketing Communications
Product Marketing
Competitive Analysis
Project Planning
Analytics
User Experience
Search Engine Optimization
Business Strategy
Content Marketing
Growth Hacking
Digital Strategy
Email Marketing
Sales
Conversational Marketing
Content Strategy
Web Analytics
Customer Acquisition
Brand Awareness
Pay Per Click
E Commerce
Search Engine Marketing
Advertising
B2b Marketing
Google Analytics
Google Ads
Growth Strategies
Digital Marketing Experience
Google Tag Manager
Inbound Marketing
Ad Tech
Media Strategy
Strategic Marketing
B2c Marketing
Paid Media
Campaign Strategies
Data Analytics
Mark Hayes Education Details
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The University Of AucklandGraduate Diploma In Applied Psychology -
The University Of AucklandFilm & Television
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Yale School Of ManagementAccelerated Management Program
Frequently Asked Questions about Mark Hayes
What company does Mark Hayes work for?
Mark Hayes works for Adobe
What is Mark Hayes's role at the current company?
Mark Hayes's current role is NZ Marketing Manager, Adobe Experience Platform.
What is Mark Hayes's email address?
Mark Hayes's email address is ma****@****iger.co
What is Mark Hayes's direct phone number?
Mark Hayes's direct phone number is +64935*****
What schools did Mark Hayes attend?
Mark Hayes attended The University Of Auckland, The University Of Auckland, Yale School Of Management.
What are some of Mark Hayes's interests?
Mark Hayes has interest in Arts And Culture.
What skills is Mark Hayes known for?
Mark Hayes has skills like Marketing Strategy, Strategy, Marketing, Seo, Social Media, Social Media Marketing, Digital Marketing, Online Marketing, Management, Business Development, Online Advertising, New Business Development.
Who are Mark Hayes's colleagues?
Mark Hayes's colleagues are Rani Pandey, Kahn Kappur, Noriko Nakanowatari, Aa Bb, Mohamed Tohamy, Hasan İsgandarov, Dereck Morales Lopez.
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