Matthew Martindale Email & Phone Number

Newcastle Upon Tyne, Gb

Newcastle Upon Tyne, England, United Kingdom

Make it pop is a design thinking card game that enhances creative confidence and inspires design thinking, all while having fun. It is a versatile tool that can be used for workshops, design-battles, brainstorming sessions, parties, and icebreakers. Suitable for creative badasses looking to level up their skills and have a good time.Our dream among friends became a successful Kickstarter campaign and evolved into a thriving brand, with a tool utilized by thousands of marketing professionals worldwide. In addition to physical game sales, we partnered with numerous universities and businesses to deliver on-site workshops with exceptional outcomes.Interested? You can still get a copy at www.makeitpopgame.com!

Newcastle Upon Tyne, United Kingdom

At WhoCanFixMyCar.com, I spearheaded all marketing initiatives to increase brand awareness and customer lifetime value.Notable accomplishments include:• Developing successful lifecycle marketing campaigns that kept the 500,000+ subscriber audience engaged and using WCFMC services annually• Executing direct marketing campaigns through email and post for key dates in the year• Establishing WCFMC as the #1 ranking site for major search terms in the industry, surpassing established brands such as Halfords and other competitors• Leveraging consumer data to deliver highly personalized automated campaigns at optimal times• Expanding B2B opportunities to onboard garages and national chains• Leading marketing and PR efforts for the 2020 Garages Awards, a nationally recognized event that celebrated the UK's best garages.

As a member of the Pryme Group team, I was initially tasked with consolidating six recently acquired companies into a single brand. Through my efforts, I was able to successfully bring together the companies under the same brand and vision, despite their vastly different backgrounds and management teams.In addition to this, I played a key role in establishing an online presence that highlighted our ability to provide professional and high-quality manufacturing services to tier one manufacturers. This helped us secure multiple million-pound contracts and relationships with these top clients.To ensure staff alignment and engagement with the new brand, I created a company intranet that effectively communicated company news and helped build buy-in among our employees.Finally, I successfully transformed traditionally "back street" manufacturing plants into modern facilities that were able to attract global brands such as Shell, Haliburton, and BAE.

Durham, United Kingdom

As Digital Marketing Manager at SaleCycle, I oversaw the company's digital presence, including developing, implementing, tracking, supporting, and optimizing digital marketing campaigns across all platforms. This included managing the company website and regional sites, as well as ensuring a positive user experience on emails, landing pages, and webinars.In addition to my previous responsibilities, I maintained relationships with various departments to provide Marketing with the necessary content and resources, planned and executed website experiments to increase conversion rates, identified emerging technologies to improve website performance, and trained non-technical Marketing team members to create webpages, blogs, and website content. I measured and reported the performance of all digital marketing campaigns.As part of my role at SaleCycle, I coordinated between teams to create a fully functional ecommerce site, Shop.Salecycle.com, which allowed for a succulent and hands-on demo of our behavioral marketing products.

Rainton Business Park

As a Digital Content Manager, I oversaw the release of digital content, including emails, landing pages, marketing automation, and blogs, and worked with teams in the US, France, and Singapore to identify and funnel hot prospects to our sales teams through our website. I introduced Pardot-fueled monthly reports for the Head of Marketing to present to the board.In addition to typical blog posts, I produced infographics, eBooks, and webpage content that received wide praise and were featured on websites such as Econsultancy and The Drum. I also brought to life projects such as the world's first Reevoo B2B reviews system, a public year-in-summary subsite, and our first regionalized website, which I completed while working in our Paris office and then trained the local marketing executive to maintain.As the role evolved, I focused more on web marketing, using my practical skills to manage and expand our corporate websites. I created new content layouts, optimized build for speed and SEO, introduced a new demo/quote request process, and developed homemade widgets to expand our email lists.

Rainton Business Park

In my role as an Implementation Architect, I managed new client implementations, introducing their marketing team to our service and working closely with them to develop successful digital recovery campaigns via email and on-site messaging mediums, with the aim of increasing their online revenues.I served as the client's point of contact and recovery advisor throughout their implementation journey, designing and refining their branded recovery email or onsite piece before launching their campaign and handing them to our live campaigns team. In addition to project management, I also utilized my practical skills in HTML, CSS, and JavaScript, as well as account management.I conducted workshops to increase practical skills within the Implementation and Campaign Management teams, training colleagues on HTML/CSS and Photoshop, and enabling us to continue growing at a rapid pace.

Rainton Business Park

I began my career at SaleCycle, a brand new tech startup, as a member of the Implementation team, where I designed and coded highly successful remarketing email campaigns for a range of global brands including Virgin Media and Sony.Our campaigns helped drive SaleCycle's remarkable growth and reputation among global ecommerce giants. In addition to my work in Implementation, I supported the sales, campaign management, and marketing teams in various activities, including website redesign, and the creation of sales decks and marketing materials.

Newcastle Upon Tyne, United Kingdom

In collaboration with Lizzie, I designed the brand, website, and paper products for her new Pet Care business. I created initial concepts, coded the site, and provided support for the launch and ongoing adjustments. Our close and efficient collaboration ensured a successful outcome for the project.

Working part time I created the site design as well as feel, colouring and brand of the company which had no public face till then. Site; http://www.myhomescene.com/

I created from scratch the image of the Sunflower Bakery, designing their logo, public image (through websites and various print medium) and connecting them to their audience; through Facebook and organised material distribution planning.Site; http://www.sunflower-bakery.co.uk

2011 Ba (Hons) Business, Marketing

Activities and Societies: Northumbria Flames Ice Hockey,Dissertation Title: An Exploration into the effects of Invasive Advertising.

A Levels: C, B, C., Media: Communication And Production, Business, English