Sarah Hughes Email and Phone Number

I headed up a team with six direct reports, taking final financial and performance responsibility for:- The Scottish Government’s Parental behaviour change activity- Food Standards Scotland- Historic Environment Scotland- Children’s Hearings Scotland- Cycling Scotland- VisitScotland - STV- Quality Meat ScotlandI contributed to the continued success of the agency through sitting on the Senior Management Team. While on the SMT The Union won Star Agency of the Year (Star Marketing Awards, 2017)

Managed the launch, rebrand, and continued success of VisitScotland’s first global campaign, Spirit of Scotland, which went on to win “Integrated Campaign of the Year” at the UK Travel Marketing Awards and boasts results like: - 60m+ views of video content.- #2 trending hashtag in the UK.- 70%+ of customers more likely to consider Scotland for their next holiday.I also lead the creation, positioning and launch of the brand new “Scottish Children’s Lottery” which smashed KPIs: - Encouraged 25,000 people to donate to a cause they’ve never heard of in less than three months through creating cut through and high brand awareness from a standing start.- Delivered over 50% prompted awareness amongst the Scottish population in less than 8 week, 69% for the target market.- More women 45+ mentioned the Scottish Children’s Lottery than mentioned Euromillions (unprompted awareness).- 44% of Scots said they would consider playing the Lottery - rising to 54% amongst Lottery playersI also managed incredible campaigns for my other clients like Children’s Hearings Scotland, Cycling Scotland and Quality Meat Scotland.

Colenso prides itself in making work no one else can do. They're regulars on the 'best agencies in the world'​ lists for creativity and effectiveness.I work on Colenso's biggest account, The Bank of New Zealand, on a wide range of projects, including the Caanes, Spikes, D&AD award winning campaign: $hred.

A small boutique, full service agency across the road from the best bagels and coffee in town. Here's a couple of cool things I did with the Feds1. Spearheaded Warehouse's Stationery's most successful "New Zealand's Most Inspiring Teachers"​ campaign. 2. Unleashed the Q Card Swipe campaign which I led, project managed and ensured ongoing success of, ultimately generating a 215% increase in sales. 3. Trained and managed two Account Executives, who are now incredible Account Managers.

99 is New Zealand’s leading retail specialist advertising agency, and they're all about making their clients' cash register ring. I supported a brilliant account service team, and making sure the simple stuff like admin and processes were perfect. I gained experience on through-the-line campaigns from TV and radio, down to internal comms and price tickets on Vodafone NZ, The NZ Warriors and New World.

My first advertising position taught me the value of getting the simple, dumb stuff, perfect, so you can put your effort into the exciting stuff.I reported into the General Manager for my account service projects, working with clients like Yellow, Eftpos, Resene, and NZ Parliament.

Tutorship placement working with the Combined Cadet Force, Duke of Edinburgh and Sports Dept to organise and manage students' activities and associated admin. Learned how to skin a pheasant survive in the wild, shoot rifles and make exceptional cups of tea.