As a passionate marketing professional with over 5 years of diverse experience across media, PR, advertising, and digital strategy, I thrive on creating impactful marketing solutions that drive results. From managing high-profile partnerships for brands like Yves Saint Laurent to optimizing social media campaigns that boosted event attendance, I’ve developed a unique blend of creative and analytical skills to craft compelling narratives and execute strategic marketing initiatives. My background includes managing B2B marketing campaigns, delivering innovative digital solutions, and collaborating with cross-functional teams to ensure seamless execution. I specialize in building strong client relationships and leveraging data to inform marketing strategies that meet and exceed business objectives. At Ogilvy, I supported key clients like Alibaba, conducting pre-market research and developing customer segmentation strategies that fueled business growth.With a passion for performance marketing, influencer collaborations, and strategic partnerships, I bring a consultative approach to every project, ensuring my clients' needs are met while pushing the boundaries of creativity. With a Postgraduate Marketing Management Certificate and an honors degree in Industrial Relations and Human Resources from the University of Toronto, I bring a strong foundation in marketing strategy and business insights. Fluent in English and Mandarin, I thrive in fast-paced environments and excel at leveraging creativity and analytics to unlock brand growth. I am well-versed in the global media landscape and constantly seek opportunities to contribute my expertise to innovative teams.Let’s connect if you’re looking for someone with a proven track record in driving measurable business outcomes through creative and data-driven marketing strategies.