Allison O'Leary

Allison O'Leary Email and Phone Number

Asst. Director of Integrated Communications and Marketing for Social Media @ Southern Connecticut State University
New Haven, CT, US
Allison O'Leary's Location
New Haven, Connecticut, United States, United States
About Allison O'Leary

Communications professional with 15 years of data-focused and outcome-driven experience in public relations, social media, digital and event marketing, and thought leadership development in the higher education industry.

Allison O'Leary's Current Company Details
Southern Connecticut State University

Southern Connecticut State University

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Asst. Director of Integrated Communications and Marketing for Social Media
New Haven, CT, US
Allison O'Leary Work Experience Details
  • Southern Connecticut State University
    Asst. Director Of Integrated Communications And Marketing For Social Media
    Southern Connecticut State University
    New Haven, Ct, Us
  • Southern Connecticut State University
    Asst. Director Of Integrated Communications & Marketing For Social Media
    Southern Connecticut State University Aug 2014 - Present
    New Haven, Ct
    I develop the strategy for and manage day-to-day operations of Southern’s official social media channels, including Twitter, Snapchat, Instagram, Facebook, and Linked In. As part of a team-based leadership collaborative, I also advise the Director of ICM on brand development, audience segmentation, core message deployment, and marketing recruitment best practices for these platforms as part of the university's strategic communications plan. In my spare time, I also co-manage a team of student content producers and managers with the video and photography teams to brainstorm and execute creative, culturally-aware visual experiences that support community-building, retention, and enrollment needs for the university.
  • Southern Connecticut State University
    Adjunct Faculty
    Southern Connecticut State University May 2017 - Present
    New Haven, Connecticut
    I teach First Year Experience with a thematic focus on social media's role in the higher ed student experience. As part of Southern's FYRE program, inquiry-based learning and research skills development are deeply embedded within the course's curriculum, culminating in an end of semester poster presentation.
  • Naugatuck Valley Community College
    Public Relations Associate
    Naugatuck Valley Community College Dec 2007 - Aug 2014
    Waterbury, Conn.
    As the lead public relations contact at Naugatuck Valley Community College, I was responsible for traditional news reporting and media relations activities, including attending and reporting on NVCC accomplishments and activities, developing media kits, newsletters and annual reports, serving as liaison to local media, and making recommendations to improve communications and the College’s public image. I also served as the College’s Website Content Manager for news and all non-academic information, which includes maintaining an inventory of all content on nv.edu, learning and training staff members on the site’s content management system (CMS), reviewing and approving content as it goes live, maintaining a basic understanding of HTML and CSS coding, evaluating, learning and implementing modules on the site, and creating and sustaining vibrant, dynamic college landing pages and major content areas. In addition, I populated and oversaw the College’s social media sites, ensuring that up-to-date information was available for a number of different audiences. One of my final accomplishments streamlined news reporting with outcomes reporting for the College's strategic plan on the website: nv.edu/strategic
  • Waterbury Development Corporation
    Community Development Programs Specialist
    Waterbury Development Corporation May 2005 - Dec 2007
    WDC manages projects and programs that promote economic and community development and improve Waterbury's quality of life. On behalf of the City, WDC administers the U.S. Department of Housing and Urban Development (HUD) Entitlement Funds.

Allison O'Leary Education Details

Frequently Asked Questions about Allison O'Leary

What company does Allison O'Leary work for?

Allison O'Leary works for Southern Connecticut State University

What is Allison O'Leary's role at the current company?

Allison O'Leary's current role is Asst. Director of Integrated Communications and Marketing for Social Media.

What schools did Allison O'Leary attend?

Allison O'Leary attended Higher Ed Experts, Southern Connecticut State University, Higher Education Resource Services (Hers), University Of Connecticut.

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