Co-Founder and Marketing Director for Machino.-Create and implement innovative marketing campaigns to enhance brand visibility and market presence.-Ensure all marketing materials and communications align with the brand’s vision and values.-Identify and approve collaborations with KOLs and influencers who resonate with our brand ethos.-Oversee and manage the brand's social media channels, including Instagram (63.7k followers - 2024) and TikTok (12.8k followers - 2024), to drive engagement and growth.-Oversee the e-commerce platform on Shopify to optimize online sales and customer experience.-Oversee email marketing campaigns to maintain customer engagement and drive sales.-Formulate product launch strategies to maximize market impact and sales performance.-Lead product development initiatives based on market research and customer feedback to ensure product offerings meet market demand and align with brand identity.

Clé de Peau Beauté (Shiseido's Prestige Division)In my role at Clé de Peau Beauté as a Sales and Marketing Intern, I played a pivotal role in supporting the brand's growth and success by contributing to a range of essential tasks and projects, including:-New Product Launch Support: Collaborated with cross-functional teams to successfully introduce new skincare products to the market, ensuring seamless product launches and creating a positive brand impact.-PR Seeding to Key Opinion Leaders (KOLs): Assisted the PR executive in identifying and nurturing relationships with industry influencers and KOLs to enhance brand exposure and engagement.-Market Research and Analysis: Conducted comprehensive survey analysis to gather valuable insights from Personal Beauty Specialists, contributing to the development of cutting-edge skincare products that met customer needs and preferences.-Competitor Analysis: Strategically examined competitors within the prestige beauty industry to identify market trends, strengths, and weaknesses, enabling Clé de Peau Beauté to make informed decisions and maintain a competitive edge.-Sales Reporting: Assisted in the preparation of monthly sales reports, offering valuable data and insights to the sales team for effective performance evaluation and strategic planning.-Inventory Management: Ensured efficient inventory management, maintaining optimal stock levels, and minimizing stockouts, contributing to a seamless shopping experience for customers.-Daily Administrative Tasks: Managed various administrative responsibilities efficiently to ensure the smooth operation of the office and support the broader team.

In my role as an English and Bahasa Melayu tutor for primary school students, I was dedicated to empowering young learners with essential language skills and fostering their academic growth. Some of my key responsibilities included:-Customized Instructional Planning: I meticulously planned, prepared, and delivered instructional activities tailored to each student's unique needs and learning styles, ensuring that lessons were engaging and informative.-Work and Lesson Plan Development: I took an organized and proactive approach to create work and lesson plans that guided students through their learning journey. -Performance Assessment: I conducted regular assessments to observe and evaluate each student's performance, identifying their strengths and areas for improvement.

Sales Assistant at JD Sports Retail StoreAs a Sales Assistant at JD Sports, I played a pivotal role in delivering exceptional customer experiences and optimizing sales performance. My key responsibilities included:-Customer Advising and Service: Proactively advised and served customers, ensuring their needs and preferences were met. I maintained a deep product knowledge to provide personalized recommendations and enhance the shopping experience.-Sales Target Achievement: Demonstrated a results-driven approach by consistently meeting and exceeding sales targets. Through effective customer engagement and product knowledge, I contributed to the store's revenue growth and helped achieved the store’s monthly KPI with other colleagues. -Visual Merchandising: Meticulously organized and arranged display items to create visually appealing and enticing store layouts. -Stock Management: Played a vital role in maintaining well-stocked shelves and racks, ensuring that popular items were readily available to customers. This contributed to minimizing stockouts and improving overall store efficiency.