- Collaborated with cross-functional teams including marketing, sales, and product management to ensure alignment of merchandising strategies with overall business objectives and customer needs. - Developed and executed merchandising strategies to improve website navigation, search functionality, and overall user experience, driving increased conversion rates and customer satisfaction.- Managed product content including descriptions, images, and multimedia assets to ensure accuracy, consistency, and alignment with brand standards. Analyzed sales data and market trends to identify opportunities for product promotions, pricing adjustments, and inventory optimization.

- Managed the onboarding and training of 144 qualified medical organizations to the Presumptive Eligibility program. Handled multiple projects simultaneously, working across teams to ensure execution, highlighting product qualities and interpreting the needs of each of the accounts.- Independently acquired proficiency in database and e-learning software to craft sophisticated training tools and QA data entry. Quickly became source of knowledge for the team on software and digital tools at our disposal, teaching new hires and implementing new tools as adopted by the department.- Excelled in a fast-paced team environment, acting as a face of our department and point of contact for clients to negotiate projects and execution.

- Owned the implementation of in-store styling at Madewell’s largest Utah location. This included the personal styling of customers and ensuring brand consistency across in-store displays and promotional materials. Organized the implementation of new sample display and style aesthetic changes seasonally. This included the management of new samples and products, understanding the intended styling, brand aesthetic and visual display by Madewell‘s corporate brand team.- Collaborated with cross-functional partners including internal teams and external vendors to ensureseamless promotional campaign execution - utilizing strong communication skills and organizationacross teams.- Partnered closely with Madewell’s Marketing Director to craft and execute seasonal projects, ofteninvolving the collection of reviews related to outfitting and product information. This collaboration wasintegral to aligning marketing events within the 12-month calendar, ensuring a seamless integration of our initiatives within overarching business objectives. The result was a consistent and effectivecampaign alignment throughout the year.- Accomplished a 30% YoY increase in seasonal sales as a result of consistent brand communication,premium execution of campaigns and the best brand on-floor expression according to commercialstrategies. Opened store in 2015 and oversaw evolution of visual merchandising and styling aesthetic.