• Responsible to conceptualize and implement a marketing strategy for the successful launch of the Avvy Health App.• Produce all marketing materials (copy, graphics, video, voiceover, photography, print etc).• Actively recruited niched influencers to help promote the launch to different demographics.• Focused on streamlining SEO/SEM activity to learn about customer habits and needs.• Continuing collaboration with the board of directors and investors to bring the product to… Show more • Responsible to conceptualize and implement a marketing strategy for the successful launch of the Avvy Health App.• Produce all marketing materials (copy, graphics, video, voiceover, photography, print etc).• Actively recruited niched influencers to help promote the launch to different demographics.• Focused on streamlining SEO/SEM activity to learn about customer habits and needs.• Continuing collaboration with the board of directors and investors to bring the product to market. Show less

• Led all marketing-related initiatives• Planned and executed all events at the firm• Worked with senior leadership to assist in client proposals• Successfully relaunched their social media channels with a refreshed content strategy

• Responsible for producing all creative marketing materials (graphic design, video/photo production and copywriting)• Responsible for current communication strategy to all stakeholders• Leading the discovery and full implementation of an industry-leading communications platform• Created and implemented a leading content marketing and PR strategy that has seen high engagement• Successfully led a complete brand refresh and new website launch

Based on my successes at both Solomon Schechter Academy & Camp B’nai Brith of Montreal, I wasrecruited to execute a marketing strategy with a heavy focus on social media. • I led a team to put out dynamic content on a daily basis that saw an immediate increase in engagement.• Took a hands-on role in camper/staff life as those successes would build a positive “buzz” in the community.• After a successful 2017 summer, I was asked to expand upon my role to include all major… Show more Based on my successes at both Solomon Schechter Academy & Camp B’nai Brith of Montreal, I wasrecruited to execute a marketing strategy with a heavy focus on social media. • I led a team to put out dynamic content on a daily basis that saw an immediate increase in engagement.• Took a hands-on role in camper/staff life as those successes would build a positive “buzz” in the community.• After a successful 2017 summer, I was asked to expand upon my role to include all major events.• The strategy was to not only create in-season content (summer), but to also produce off-season content. Show less

Brought in to propose and execute a refreshed social media and blog strategy, I was in charge of producing all assets to be executed consistently and strategically. My responsibilities included:- Create all social media and blog content (copy & visuals)- Maintaining a social media and blog calendar in line with marketing campaigns- Partner with 3rd party vendors for collaborations on both social and blog channels- Increased sales in December by 600+% and January by 1100%.

- Responsible for all marketing initiatives, video production, social media updates, maintaining the website and daily photo postings.- Responsible for a re-vamp of the media program to reflect the growing medium with its drive to be innovative to not only campers, but to parents/clients alike.- Managed up to 25 employees among nine separate specialties.

As a career and educational development opportunity during my studies, my responsibilities included: Blogger Outreach, Keyword Research, Content Syndication, Community Management, Link Building