Ben Richardson Email and Phone Number

I lead a central team that focuses on audience strategy for audio, social & video across all of Condé Nast's global brands. I work across our global brand social & audience development teams, as well as external partners like Meta, TikTok, Apple & Spotify, to set & implement best practices that drive social, audio & FAST growth and help meet overall company KPIs. My team also produces & manages central resources varying from guides on tentpoles like the Met Gala to managing our social tech stack. Analytics is a big focus - driving insights, managing the KPI setting process, project managing dashboard builds, and being a key marketing stakeholder for audio & social alongside data engineering, product and tech teams. We've launched a dozen new podcasts across our brands as well, working across brand & production teams to drive double digit growth for the past 2 years. Narrated audio is one additional strategic focus - working across product, production and editorial to use technology to meet our audience in this new format on our websites, apps and with external partners.

I developed and executed growth strategies across WaitWhat's award-winning media properties like Masters of Scale (business/entrepreneurship), Meditative Story (mindfulness/wellness), and Spark & Fire (arts & culture). Beyond podcasts, brand extensions included apps, books, live & virtual events and partnerships. One focus area was the product marketing and growth of our educational business learning app, Masters of Scale Courses, which launched in 2021. I led performance marketing, using paid media channels like Google Ads & Facebook to drive podcast downloads, app growth, and brand awareness.

My work at Endeavor Content's (now named Fifth Season) audio studio spanned marketing strategy & execution across paid, earned and owned channels, as well as qualitative & quantitative research and analysis to optimize our brands.