Bobby Matthews Email & Phone Number

Burlington, MA, US

• Implemented Performance Max Campaigns To Paid Search Program
• Collaborated with Studio M(creative department) to create image and video assets
• Trained Paid Search team on how to launch & optimize PMAX campaigns
• Increase overall reach and gained incremental revenue through omni-channel experience
• Google, Bing) to drive qualified traffic and leads to the company's website
• Conduct keyword research, competitive analysis and stay up-to-date on industry trends to inform PPC strategies and tactics

Santa Ana, California, US

• Built Automated Lead Gen System Using Zapier ○ Automated a google spreadsheet to be sent to on-site physicians & nurses ○ Scheduled/Sent follow-up appointment reminder text or email to new each patient
• Optimized & Scaled Paid Advertising Platforms ○ Managed Paid Monthly Ad Spend ○ Built Granular Search, Lead & Display Campaigns Using Location & Audience Segmentation
• Developed SEO Friendly Company Website
• Managed Organic Social Media Account ○ Created Social Content Calendar ○ Built Marketing Creative Assets Using Canva & Photoshop
• B2B Relationship Management ○ Established A Network Of Physicians To Refer Patients ○ Built Trust With Other Clinics To Generate Patient Referrals

• Developed Three Month eCommerce Action Plan & Audit ○ Broke Revenue Record In Second Month ○ Worked With Sales Team To Incorporate A Review Generation System ○ First Year To Hit $1 Million In Revenue
• Built eCommerce Website To Sell Mattresses & Furniture Sets Online ○ Implemented Best Practice SEO Strategies
• Managed Organic Social Media ○ Created Social Content Calendar ○ Built Marketing Creative Assets Using Canva & Photoshop

Bachelor Of Business Administration - Bba, Marketing

Bachelor'S Degree, Computer Science

Education record