Bobby Matthews Email & Phone Number

Burlington, Ma, Us

● Implemented Performance Max Campaigns To Paid Search Program • Collaborated with Studio M(creative department) to create image and video assets • Trained Paid Search team on how to launch & optimize PMAX campaigns • Increase overall reach and gained incremental revenue through omni-channel experience ● Google, Bing) to drive qualified traffic and leads to the company's website ● Conduct keyword research, competitive analysis and stay up-to-date on industry trends to inform PPC strategies and tactics ● Develop and manage paid search budgets, ensuring campaigns are delivering maximum ROI ● Monitor and optimize campaigns to improve key metrics such as click-through rate (CTR), conversion rate and cost per acquisition (CPA) ● Collaborate with cross-functional teams, including digital marketing, analytics and web development, to align on overall marketing objectives and optimize campaigns accordingly ● Utilize paid search platforms (e.g. Google Ads, Bing Ads) to create and launch campaigns, as well as track and report on performance ● Conduct A/B testing and analyze data to continuously improve campaign performance

Santa Ana, California, Us

● Built Automated Lead Gen System Using Zapier ○ Automated a google spreadsheet to be sent to on-site physicians & nurses ○ Scheduled/Sent follow-up appointment reminder text or email to new each patient ● Optimized & Scaled Paid Advertising Platforms ○ Managed Paid Monthly Ad Spend ○ Built Granular Search, Lead & Display Campaigns Using Location & Audience Segmentation ● Developed SEO Friendly Company Website ● Managed Organic Social Media Account ○ Created Social Content Calendar ○ Built Marketing Creative Assets Using Canva & Photoshop ● B2B Relationship Management ○ Established A Network Of Physicians To Refer Patients ○ Built Trust With Other Clinics To Generate Patient Referrals

● Developed Three Month eCommerce Action Plan & Audit ○ Broke Revenue Record In Second Month ○ Worked With Sales Team To Incorporate A Review Generation System ○ First Year To Hit $1 Million In Revenue ● Built eCommerce Website To Sell Mattresses & Furniture Sets Online ○ Implemented Best Practice SEO Strategies ● Managed Organic Social Media ○ Created Social Content Calendar ○ Built Marketing Creative Assets Using Canva & Photoshop

Bachelor Of Business Administration - Bba, Marketing

Bachelor'S Degree, Computer Science

Education record