- Spearheading customer discovery efforts by performing qualitative and quantitative research- Collaborating with team members to develop design system fundamentals—designed to improve design to development handoff.

Clients:withmantle.comARBO.xyz

- Conducted user research that directly informed Ratio's journey to 0-1 product-market-fit- Crafted comprehensive research reports to align cross-functional teams on user needs, driving focused product development.- Collaborated with cross-function teams to deliver data-informed and user-centred experience.- Developed and implemented an atomic design system, streamlining the design-to-development handoff process and reducing time spent by approximately 25%.- Spearheaded the implementation of web accessibility standards (WCAG) across our brand, product, and marketing website, contributing to a more inclusive user experience.- Designed (and contributed to) API documentation structure (narrative + copywriting)- Mentored and coached younger engineering team members to better work with design partners

- Spearheaded the growth and scaling of the design team, culture, and broader design organization through strategic hiring and one-on-one mentorship. (I had 0 voluntary resignations during the “Great resignation.”)- Conducted a comprehensive forecast analysis to identify emerging trends driving change in the design field, subsequently informing the strategic direction of the design team. - Employed systems-level thinking and pattern recognition to proactively identify gaps in customer experiences, leading to a significant revenue opportunity ($85m USD, as calculated by a conservative 5% take-up ) in three key emerging markets (LATAM, India, and Indonesia)- Collaborated with cross-functional teams to communicate and launch an acquisition strategy based on behavioural concepts and human value systems, leading to a 70% adoption rate.— Reduced operating expenses for customer support and unlocked a new revenue stream by designing a tool that helps customers gain proactive insights for their managed inventory and supply chain through transparency and artificial intelligence.

Co-founded and operated a small (high-margin) strategic innovation company with 1.27m+ CAD annual recurring revenue by providing our clients with strategic guidance for the uncertainty of the future, generating ~100m+ USD worth of IP. Some highlights from my time at Humanistic:- Working with a multinational device manufacturer, my co-founders and I helped identify a revolutionary interaction paradigm for a diverse connected device ecosystem. We then developed a successful R&D investment strategy that resulted in ~$50m USD worth of intellectual property and 4 new revenue stream opportunities. - Collaborated with ElementAI and their client LG to explore the role of artificial intelligence in the home. Working with my co-founders, we developed scenario narratives around uncertainties like privacy, explainable AI, and ethical governance. Our efforts developed millions worth of intellectual property, many of which LG presented on stage at CES 2020. - My co-founders and I completely reimagined one of the most antiquated, manual, and paper-heavy processes for Canadians. Resulting in the first all-in-one transaction and contract management tool (responsive web) recognized by the Toronto Real Estate Board (TREB) and CREA. FCT (First Canada Title) acquired our client in 2019. - Focused on the scaling and growth of the company through strategic hiring (and firing), tailored goal setting, and one-on-one mentorship.

My time at Kinetic Cafe included designing for large brands like KFC, Indigo and ALDO. Most of my time there was spent helping define and design the Kinetic Commerce platform with ALDO. I worked across both the Store of the Future and ALDO e-commerce application teams as a lead designer, where I helped ideate, design, test and deliver the in-store try-on service and experience -- this process included integration with brand new technologies (beacon) and interfaces (large touchscreens) which required many rigorous testing sessions to perfect for the end-user.ALDO's Store of the future has been met with rave reviews, resulting in above-industry conversion rates.

I spent my time at Xtreme Labs working with multiple large organizations, including fortune 500 companies in Canada and the USA. I helped design the Microsoft Surface and phone edition of the annual NFL app in 2013; this was one of the earliest adoptions on the platform for the phone and tablet - the tablet/desktop application still uses the same structure and interaction model to this day (2018). I also helped run one of the first generative research discoveries for the company with Carnival Cruise Lines, and the results helped contribute to the adoption of very successful design only engagements for Xtreme Labs.

Carbonated Interactive is a small web development shop, my role was to provide design support to the development team. Initially, I was the junior designer, providing assets and design mockups upon request, but as time passed and my skills developed, I grew into the lead web designer role.