Chang Luo Email and Phone Number

- Increased 1 influencer’s view count by 68% in 15 days (one video reaching 15K+ views) by analyzing and suggesting customized content based on various dimensions of their TikTok accounts; follower profiles, completion rates, and sell history. - Thoroughly organized shipments welcome packages and bi-weekly samples to influencers and tracked influencer feedback. Decreased shipment errors by 60% and sample return rate by 77% through refining influencers personal information and optimizing the selection of items.

- Increased the platform’ low automatic resolution rate by 10% by identifying the most frequently asked questions, optimizing the WIKI platform and improving UX and platform construction efficiency. I identified this weakness by collecting and analyzing the platforms weekly performance data. - Improved the internal problem-solving rate from 67% to 80% within the platform optimization group, and solved 5+ platform bug-fixes through organizing weekly meetings and cooperating with product development department. - Conducted in-depth research on product lines such as TikTok and comprehended the needs of overseas businesses for different usage scenarios and developed the overseas platform WIKI from scratch.- Independently developed and held three training sessions with ~500 participants for critical overseas businesses to help users unfamiliar with the platform, increasing the event completion rate by 8.3%.- Hosted the bi-monthly sharing sessions to promote customization features of the platform, reaching up to 210 participants, a 20% increase from previous bi-monthly periods.

- Independently coordinated live-streaming projects with 25+ variety shows, dramas, and films; responsible for initial planning, promotion strategies, and post-stream data analysis. Created refined and reusable live-streaming guidelines for future events.- Reached 350,000+ viewers during a New Year's Eve live-streaming event where I assisted in pre-promotion strategies such as leveraging trendy social topics and encouraging the creation of user-generated content. - Worked the end-to-end production process of various show IPs, including initial topic design, influencers invitations, and operation after the event launch.- Reached 9,000+ participants with a total exposure of 400 million+ after launching a hashtag challenge #trytalkshow for a talk show variety. I integrated recommended resources, optimized search rankings, and enhanced reward benefits to further reach. - Maintained an activation of the vertical category through advanced operations and systematic management of MCNs and creators; expanded the Channels entertainment category by inviting 300+ content creators, including multiple major creators in China.