Chrissy Funk Email & Phone Number

Roanoke, Va, Us

Roanoke, Virginia, United States

As Creative Services Director, I am accountable for leading a team of 4 creative direct reports to manage all aspects of the production cycle (from conceptualization through pre-production, production, and post-production) for a range of multi-channel advertising, marketing, and media collateral for the television's brands.I manage and continually refine the creative process to expand viewership and ensure strategic alignment with business and financial objectives.Among my… Show more As Creative Services Director, I am accountable for leading a team of 4 creative direct reports to manage all aspects of the production cycle (from conceptualization through pre-production, production, and post-production) for a range of multi-channel advertising, marketing, and media collateral for the television's brands.I manage and continually refine the creative process to expand viewership and ensure strategic alignment with business and financial objectives.Among my accomplishments to date, I have:➥ Kept the station in the #1 position in all key dayparts: morning, afternoon, early evening, late news, along with, our two lifestyle shows.➥ Surpassed 2023 digital metrics in nine months.➥ Assessed rating system data to identify cross-audience marketing and content development opportunities.➥ Established creative policies and marketing processes that are standardized, scalable, and informed by industry best practices.➥ Launched two image campaigns on Super Bowl Sunday (2024); Breaking News and Target 7.➥ Managed all aspects of on-air inventory, media planning, and ad scheduling.➥ Developed a suite of campaigns including: brand and seasonal weather image campaigns, image campaigns, and proof of performance advertising. Show less

Roanoke, Virginia

As Creative Services Director, I managed a team of 7 direct reports to oversee the entire creative process for NBC and MeTV.Among my accomplishments, I have:➥ Developed a suite of creative concepts including digital videos, sales collateral, sizzle reels, marketing videos, and cross-channel promotions.➥ Significantly improved overall ratings; increased the 7pm slot from #3 to #1.➥ Produced presentation materials, developed and maintained websites, and authored… Show more As Creative Services Director, I managed a team of 7 direct reports to oversee the entire creative process for NBC and MeTV.Among my accomplishments, I have:➥ Developed a suite of creative concepts including digital videos, sales collateral, sizzle reels, marketing videos, and cross-channel promotions.➥ Significantly improved overall ratings; increased the 7pm slot from #3 to #1.➥ Produced presentation materials, developed and maintained websites, and authored video scripts and presentations.➥ Ensured strict alignment with brand standards (voice, style, values) in all marketing assets.➥ Managed and administered ~$600K in creative budgets, including: Marketing, Commercial, Community, Programming, and Lifestyle Show.➥ Exceeded 100% of revenue goal in Year 1.➥ Expanded the brand’s online presence via a pipeline of social content and digital commercials/campaigns.➥ Launched multiple station group initiatives to track viewership data and generate actionable insights. Show less

West Palm Beach, Florida Area

As Creative Services Director, I was responsible for managing a team of 8 direct reports to oversee the entire creative process for CBS, CW, and Azteca on a $1MM budget.I developed marketing strategies, established departmental goals and priorities, optimized brand messaging, and developed a pipeline of story-driven content to expand the brand’s reach and impact.Here are some of the ways I’ve made positive contributions to business performance:➥ Researched… Show more As Creative Services Director, I was responsible for managing a team of 8 direct reports to oversee the entire creative process for CBS, CW, and Azteca on a $1MM budget.I developed marketing strategies, established departmental goals and priorities, optimized brand messaging, and developed a pipeline of story-driven content to expand the brand’s reach and impact.Here are some of the ways I’ve made positive contributions to business performance:➥ Researched internal/external candidates to recruit best-fit talent and fill a gap in the roster of anchors.➥ Drove significant improvements in ratings across the board; scaled YoY A25-54 Rolling Averages by 10-40% (2017 to 2018) and by 8-100% (2018 to 2019).➥ Led a departmental reorganization (including promotions and new positions) to improve agility and performance.➥ Led a rebranding campaign (including 3 songs and a slogan) to modernize the brand image.➥ Negotiated partnerships with national celebrity talent to participate in station events and broaden brand appeal.➥ Leveraged internal research group findings and target audience profiles to inform the marketing and content strategy.➥ Developed a modern, brand-aligned sales presentation that encapsulates the brand’s value proposition. Show less

West Palm Beach

As Creative Services Director, I was responsible for managing a team of 7 creative direct reports and 2 indirect reports to execute ROI-driven marketing initiatives on a $1MM annual budget for 2 stations (a FOX affiliate and the #1 Legacy station in the portfolio). Here are some of the ways I’ve made positive contributions to business performance:➥ Unified marketing strategies across all platforms; employed market research, competitive analysis, and data-driven audience insights… Show more As Creative Services Director, I was responsible for managing a team of 7 creative direct reports and 2 indirect reports to execute ROI-driven marketing initiatives on a $1MM annual budget for 2 stations (a FOX affiliate and the #1 Legacy station in the portfolio). Here are some of the ways I’ve made positive contributions to business performance:➥ Unified marketing strategies across all platforms; employed market research, competitive analysis, and data-driven audience insights to guide and inform the marketing strategy.➥ Developed the ‘Promotional Philosophy and Plan’ to enhance content relevance and brand impact.➥ Recruited, trained, and retained a highly qualified team of top talent; held them accountable via performance reviews, one-on-one feedback, and mentorship. ➥ Fostered a collegial team culture conducive to the development, sharing, and actualization of creative ideas.➥ Launched the “This is Home” slogan for WPTV5.➥ Teamed up with the graphics hub and developed a “universal” graphics package for all stations.➥ Enlisted paid research to reposition anchors and place them in more effective time slots.➥ Analyzed promotional inventory to optimize airtime and digital space utilization. ➥ Launched a new slogan for the FOX station during Super Bowl Sunday: "We've Got You Covered".➥ Increased YoY PUTS share growth by 3-8% (2015 to 2016) and 7-13% (2016 to 2017) for the A25-54 segment.➥ Increased YoY A25-54 ratings growth by 59-115% (2015 to 2016). Show less

Jacksonville, Florida Area

As Promotions Manager, I was responsible for helping lead all aspects of promotions campaigns and creative projects (including sweeps promotions and image campaigns). I steered all marketing and creative workflows, ensuring brand standards and business priorities were effectively incorporated into each project plan. I also served as Quality control leader for afternoon and evening news teases.Some of my additional contributions include:➥ Drove all aspects of the… Show more As Promotions Manager, I was responsible for helping lead all aspects of promotions campaigns and creative projects (including sweeps promotions and image campaigns). I steered all marketing and creative workflows, ensuring brand standards and business priorities were effectively incorporated into each project plan. I also served as Quality control leader for afternoon and evening news teases.Some of my additional contributions include:➥ Drove all aspects of the creative process, including: writing, video production, editing, recruitment, and directing. (Alongside the CSD)➥ Rebranded newscast to align with the website and expand brand recognition. ➥ Launched the “Channel 4 The Local Station, Makes Mornings Happen” slogan for the morning newscast and rebranded all other newscasts to "News4Jax".➥ Recognized with two regional, back-to-back Emmy Awards for outstanding creative contributions. Show less

Denver, Co

-Launched and managed new business initiative“A-List Videos”; small budget web commercials -Managed the customer experience to ensure I met or exceeded the clients success criteria-Producer, videographer, and editor for feature show "A-List on TV"-Interviewed clients, shot, and edited web commercials, billboards and infomercials-Wrote and edited sweeps promos-Helped Sales in any new advertising efforts-Worked the Nightly Topical shift if the Promotion Department couldn't… Show more -Launched and managed new business initiative“A-List Videos”; small budget web commercials -Managed the customer experience to ensure I met or exceeded the clients success criteria-Producer, videographer, and editor for feature show "A-List on TV"-Interviewed clients, shot, and edited web commercials, billboards and infomercials-Wrote and edited sweeps promos-Helped Sales in any new advertising efforts-Worked the Nightly Topical shift if the Promotion Department couldn't cover it-Awarded a Bronze Telly Show less

-Worked closely a with content-focused news staff to create daily topicals-Wrote and edited sweeps promos-Assisted on all creative planning sessions and productions-Helped strategically market all new business initiatives-Maintained consistent station branding in all assignments-Wrote compelling scripts and always pitched brand specific ideas

-Mastered non-linear editing-Developed strong videographer skill sets-Wrote, directed, shot and edited nightly topicals -Assisted in shooting image spots, sweeps campaigns, PSAs, and special projects-Executed projects in a fashion to ensure our product standards were consistent

-Finalized the promotional side of daily logs and oversaw completion of on-air commitments with syndicated programs-Assisted the Topical Producer in writing and producing promotional segments-Responsible for various web content -Planned and executed station-wide events and arranged public appearances for on-air personalities-Prepared and distributed promo faxes and press releases