Portfolio: itsclara.comA Freelance Strategy Director with 12+ years of agency experience leading cross-functional teams and accounts of all sizes with assurance, empathy, and high-level vision.Through research, goal setting, and difficult questions I untangle complicated challenges and help my clients and teams establish a clearer, simpler path forward.I have a proven track record of delivering successful brand experiences across various industries and platforms. I leverage market research, competitive analysis, audience development, positioning, naming, and content strategy to craft distinctive and resonant brand stories. I also oversee the translation of the strategy through product, marketing, branding, and site design, ensuring coherence and consistency.