Housecall Pro provides the mobile operating system for home service professionals to run their business, while also connecting them to a homeowner booking engine.Our community of Superpros are empowered with technology to provide a better customer experience.We are rethinking how a $1T industry should work in a mobile-centric world.Sound interesting? Let's chat.

Product, Operational, and Technical consulting for early-stage consumer web companies.

As the company and product grew, my focus became the building and growth of the partner-facing side of the business. I ensured their ease of onboarding, successful launch, and continued growth through continuous a/b testing and data-focused analysis.• Launched the Place Platform and managed its growth through the first 10,000 communities• Managed high-value relationships with Coca-Cola, Nike, Cirque du Soleil, the American Kennel Club, and the MLBPA• Secured our first revenue-generating partnerships• Recruited, hired, trained, and grew the Business Operations team to a team of 8• Transformed our Support infrastructure from a system where one representative could handle 30 tickets per day to a system where one representative can handle thousands of tickets per day • Implemented Agile and planned two-week sprint cycles which increased the team’s productivity 6x• Optimized email and paid acquisition marketing efforts and increased their effectiveness 21x • Optimized email delivery infrastructure which resulted in a 98% annualized cost savings• Created an automation framework to provide users answers to frequent questions, improving our average time-to-respond from over a day to less than 30minutes

At the launch of the company, I prioritized features between launch-blocking, growth-blocking, partner requests, and nice-to-haves. Actively ensured all blockers were resolved before delivering them to our partners on or ahead of time. After launch, I continued to monitor the success of these features, test optimizations, and improve when needed. As new features were requested to further business initiatives, I managed the scope, scale, and timelines of these as well.• Owned the product roadmap and planned release cycles• Created the bug & issue tracking process which decreased bug resolution time from an order of days or weeks to an order of hours• Designed an infinite drill-down search tool which allowed community owners to segment their user base on almost any combination of criteria (location, language, age, date of last login, date of registration, level of activity, etc), and message exactly those users directly• Designed multiple anti-spam tools which also detected vote-cheating to improve the ease of moderation and quality of interaction in our communities• Owned the creation of our suite of internal tools for analytics and user management• Served as the point of contact for both partners and the development team• Created branding, voice, and experiences for fundraising and launchPlanned and executed an integrated advertising campaign which resulted in a 2300% ROILaunched our first community (Lady Gaga’s Littlemonsters.com) and grew it to over 1mm users

DMZ Media was a Marketing Agency that aimed to bridge the gap between Tech and Entertainment. We connected early and late-stage tech companies with some of the largest names in Music, Entertainment, and Politics. Planned, brokered, and executed integrated campaigns for Lady Gaga, the Clinton Foundation, Sony Pictures, and the United Nations. • Executed a digital, print, and real-world campaign with Lady Gaga which achieved over 1 trillion impressions• Consulted with the Clinton Foundation on the launch of their social channels• Planned and executed a grassroots campaign with Sony Pictures whose success allowed for a film to be greenlit• Planned and executed a massive social campaign with the United Nations and Malaria no More to achieve the greatest exposure of any World Malaria Day

The project involved the demolition of the current Student Union, design, and construction of a new union, roughly doubling it in size, from 72k sq ft to 135k sq ft, costing $97million. Wrote the mission statement for the new building, met with several different interest groups, and balanced wants and needs of contrasting groups to achieve the optimal allocation of space for all parties involved. Assisted in all stages of development from interviewing contractors and architects to chairing design and environmental charrettes, while maintaining focus on original goals despite desires to stray wildly throughout all design stages. Provided continued guidance to what will be the world’s first USGBC LEED Platinum Student Union.• Ensured due diligence in all stages of project proposal• Performed cost / benefit analyses on several projects, mainly feasibility and ROI of environmental sustainability projects• Anticipated future desires and probably future needs within the 55-year planned lifespan of the building• Planned grassroots marketing campaign to pass what would be a 12.5% tuition fee increase during the worst recession since 1945

• Review, amend, and approve $51m annual operational budget• Recommend product shifts which increased profit margins 20% despite the economic downturn• Negotiate terms and approve funding for several major property acquisitions

• Direct over 85 full-time volunteers• Organize several weekly promotional events throughout San Diego • Maintained cost-neutral operation• Successfully registered over 100k new voters into San Diego County