Music has always been my passion and my profession. For over 12 years, I have been performing as a professional DJ for some of the most prestigious clients and events in the industry, sharing the stage with renowned artists and producers. I have also been producing and hosting a weekly radio show that showcases some of the best new DJs and music trends.Since 2020, I have been applying my expertise in music strategy, sound design, and curation to help brands and spaces connect with their audience and create memorable guest experiences. As the founder and CEO of Altaura, a full-service sound agency, I work with a range of clients to create unique soundtracks that influence guest behaviour and drive sales. As the head of music strategy at Livit Design, the world's leading brand strategic consultancy for the F&B industry, I collaborate with a multidisciplinary team of experts to design and deliver 360 guest experiences that cover all aspects of the physical and sonic space. My mission is to harness the power of music for brands and spaces, and to share daily content on how to improve your business with music.